B2B Podcasting Logan Lyles, director at Sweet Fish Media, a podcast production company, also produces the company's top 100 Marketing Podcast the B2B Growth Show. Logan shares his unique podcasting tips that can a help a business generate new sales, customers, content and more. He also shares unique ways to organically promote your podcast through how you set it up and structure it. Watch Logan and Stacy talk about B2B podcast production tips: [embed] https://youtu.be/hnfguVcvWYo [/embed] Logan Lyles & Sweet Fish Media Logan Lyles 0:00 Other people find that getting up to the mic is way easier than staring at the blank screen with the blinking cursor and trying to create written content from scratch. So podcasting can kind of grease the wheels and help you create more content that then you can turn into written content and video content, short form LinkedIn posts, long form blog posts, those sorts of things. Stacy Caprio 0:23 Hi, and welcome to the Hurst SEO podcast with Stacy Caprio. The best advice comes not from your critics, but from those who are already where you want to be. Listen along with Stacey each week to learn from those who have already built their dreams so you can learn how to build your own. In this episode, we get to talk to Logan of sweet fish media. Logan not only directs a full service podcast production company called Sweet fish media, and is the host of the b2b growth show podcast. He's an incredible podcaster and the most strategically thoughtful podcaster I've ever met, the way he structured everything from his podcast names to the thumbnails to the marketing and promotion are so thoughtful in a way that will not only bring more podcast listeners, but also increase sales for the company running the podcast. I've never spoken to anyone so strategic and good at aligning running a podcast and actually getting business results from it. In this episode, we get to hear all his juicy podcast tips. And we get a behind the scenes peek of what has worked for his own podcasts. And his many successful suite media client podcasts. He's the most qualified podcaster I know of. And I'm very happy. I was able to have him on the show before I officially launched this podcast because I was able to structure things differently. And plan my promotion and production strategy for the best possible results after learning how the best of the best in the podcasting business, aka Logan, and sweet fish do it. Hi, Logan, thank you so much for coming on today. And I was hoping we could start going over your background how you got into podcasting, sweet fish media and how your company helps podcasts and businesses. Logan Lyles 2:27 Yeah, absolutely. Stacy, thank you so much for having me on today. It was great to meet you via LinkedIn and I love making LinkedIn friends, friends in real life as as much as we can be in real life these days. And and podcasting is a great way to do that. My name is Logan Lyles. I'm the director of partnerships at sweet fish media. We are a podcast agency for b2b brands. So we help companies that sell business to business, develop and continue production have a podcast that they use for both their content marketing efforts as well as a creative way to engage decision makers at Target accounts that their sales teams are trying to reach. I kind of had a winding road getting into my current role in b2b marketing and in podcasting in particular. So I actually graduated college in 2008. With a journalism degree which I always tell the story, you know, it was a great time to graduate college and hit the job market during the Great Recession and also a great time to hit the job market with a journalism degree when the news industry was going through all sorts of convergence and newspapers were closing their doors, left and right all over the country. I quickly sold my way into my first sales job, and did that for about 10 years, I actually sold locally and regionally b2b office equipment. And for anyone who you've ever heard say, Oh, it was in the office equipment industry or I sold office equipment. That's code for I sold copiers and printers. So anyway, I did that very fun job for about 10 years. And then I came across sweet fish media by getting to know James Carberry, our founder and CEO Now, a few years back through LinkedIn, and we became friends and I was eventually the first sales hire at sweet fish. And so for the last two years, I've been heading up sales for our podcast agency, being the serving as one of the primary co hosts of our flagship show b2b growth, where we interview b2b Marketing Leaders every single day. And I also do some other hosting and content creation on the team as well. I'm a host for some of the shows that we produce for our clients. Stacy Caprio 4:34 Awesome, thank you. Yeah, that's a really interesting background. And one question I have is, what are the benefits you've seen for businesses who you've helped have podcasts as well as your own podcast? ...
