• 19. Mastering B2B Sales with Eric Shaver: From First Hire to First Deal

  • Oct 24 2024
  • Length: 1 hr and 4 mins
  • Podcast

19. Mastering B2B Sales with Eric Shaver: From First Hire to First Deal

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  • Summary

  • What’s the right time to hire your first sales rep? How do you approach market entry when your product is still in beta? In this episode, Eric Shaver provides expert guidance on these questions and more. We delve into the practicalities of hiring, scaling, and surviving in the competitive B2B landscape, with a focus on navigating vendor risk and defining a clear go-to-market strategy that drives real results.


    0:00 - Introduction and welcoming Eric Shaver
    2:00 - Understanding the foundation of building a B2B startup
    5:00 - Key considerations before hiring your first sales team
    9:30 - The importance of addressing vendor risk
    14:00 - Scaling with limited resources: Strategy tips
    19:00 - How to identify and assess your addressable market
    26:00 - Final thoughts on creating a sustainable B2B sales process
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