• #131 Scaling Contraceptive App to 2M Users By Daring Not to Be Free (Dr Elina Berglund, CEO Natural Cycles)

  • May 27 2024
  • Length: 31 mins
  • Podcast

#131 Scaling Contraceptive App to 2M Users By Daring Not to Be Free (Dr Elina Berglund, CEO Natural Cycles)

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  • Summary

  • Dr Elina Berglund is the CEO/Co-founder of Natural Cycles, which she has grown to 2M users. When every other app seemed to be free — she made a brave decision: She charged her users a monthly fee. And it worked...


    0:57 - The Birth of Natural Cycles 2:57 - The Decision to Charge from the Start 3:47 - Building Trust Through Pricing 4:23 - From Personal Struggles to Public Solution 5:52 - Creating the Fail-Safe Algorithm 6:32 - Collaboration with CERN Colleagues 7:13 - The Human Body: Complex Beyond Measure 8:37 - The Promise and Challenge of Wearables 10:16 - Understanding User Behavior 11:04 - Gaining Regulatory Approval 12:26 - Secrets to Growth and Marketing 13:43 - The Challenge of Direct-to-Consumer Healthcare 16:02 - Data-Driven Decision Making 17:13 - Instincts Versus Data 19:01 - Staying Honest with Data 21:20 - Calibrating Communication for Investors 22:30 - Benefits of Being Profitable 24:08 - Data as a Superpower 24:59 - Overcoming Negative PR 27:13 - Future of Contraception 29:30 - Impact of Roe v. Wade Overturning


    Links

    Natural Cycles: https://www.naturalcycles.com/

    Dr Mustafa Sultan: https://www.musty.io/
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