• #115: Improving Our Systems

  • Oct 18 2024
  • Length: 36 mins
  • Podcast

#115: Improving Our Systems

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  • Summary

  • In episode #115 of Finding the Unicorn in You, Dr. Jaime G. Raygoza sits down with Soof Hirschmann, founder of SoofCRM, a consultancy dedicated to helping small to midsize businesses optimize their Customer Relationship Management (CRM) systems. Soof shares her journey from corporate life to entrepreneurship after being laid off during maternity leave, turning challenges into opportunities.


    Discover the critical role CRM systems play in managing customer interactions and data as businesses grow. Soof discusses the importance of building a strong support network, balancing motherhood with entrepreneurship, and the necessity of self-care and time management. She also offers valuable advice for aspiring entrepreneurs and emphasizes the significance of stepping into the role you want to embody. Tune in for inspiring insights that will empower you to pursue your dreams while maintaining authenticity!

    To connect with Soof and learn more about optimizing your business's CRM systems, visit her website at https://www.soofcrm.com/ or find her on LinkedIn: https://www.linkedin.com/in/shacohen/.

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