Episodes

  • Athletes vs Influencers

    Athletes vs Influencers
    Jan 17 2025

    Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.

    She joins us to discuss athletes vs influencers following a piece she wrote recently.


    (00:00) Introduction

    (03:03) David’s Training

    (06:00) Xylon’s Documentary Work

    (11:52) Interview Starts

    (13:10) How did Allison get into Marketing?

    (14:27) How did Allison End up Joining Whoop?

    (18:14) How did Allison Start Working with Coros?

    (20:58) What was Whoop’s Initial Strategy?

    (26:07) How do Brands Think About Elite Athletes vs Influencers?

    (29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?

    (33:08) What are the Ethics of Influencers?

    (37:28) Why Do People Relate to Infleuncers?

    (42:00) What Are Elites vs Influencers Earning

    (43:20) What Do Companies Value from Elite Athletes?

    (46:16) What Would a Company Expect in Return from an Influencer?

    (50:33) Are We Seeing A Reduction in Influencer Marketing?

    (54:25) Where is Sports Marketing Heading?

    (63:22) Solving Elite Running’s Marketing Problem

    (69:35) Advice for Athletes Working with Brands

    (78:20) Outro and Review


    Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

    https://visit.pfandh.com/theonepercentbetterpodcast

    If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

    https://visit.pfandh.com/onepercentfuelplanner


    Links to Allison:

    Instagram: @allimary_

    Website: https://www.allisonmary.com/


    Article on Athletes vs Influencers

    https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble


    Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com


    Follow us on Instagram:

    https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

    Follow us on X:

    @PodOnepercent

    Join the Strava Group:

    https://www.strava.com/clubs/onepercentbetterpod



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    1 hr and 22 mins
  • Estimating Carb & Calorie Burn and Machine Learning for Talent Prediction

    Estimating Carb & Calorie Burn and Machine Learning for Talent Prediction
    Jan 10 2025
    This week’s episode saw multiple listener questions answered including a discussion on prediction of caloric and carbohydrate burn from training data. There’s some quick fire talking points including the new TGL golf league, a women’s 5K world record and Netflix’s content strategy in sport. We then touch on the use of machine learning for talent prediction in football. Finally we look at injury and illness rates for the USA Olympic and Paralympic teams from the Tokyo games. (00:00) Introduction (03:41) David’s Update and Training (06:23) Xylon’s Update (17:30) Community Shoutouts (33:30) Listener Question - Training on Tired Legs (36:10) Listener Question - Heart Rate’s Relationship to Calories (41:10) Predicting Carbohydrate and Caloric Burn (46:50) Netflix Secures Women’s Football World Cup (48:32) TGL Golf League (51:08) Women’s 5K World Record Broken (51:44) Ilona Maher Debuts for the Bristol Bears (54:04) The Coaching Roundabout (60:38) Machine Learning Prediction of Football Talent Selection (64:20) Doctor’s Office - USA Tokyo Olympic & Paralympic Team Illness and Injuries Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast: https://visit.pfandh.com/theonepercentbetterpodcast If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too): https://visit.pfandh.com/onepercentfuelplanner David’s Newsletter Article on Calories https://open.substack.com/pub/healthperformancenexus/p/calories?r=34wgun&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Article on New Golf League https://www.foxsports.com.au/golf/unbelievable-product-pga-tour-star-says-venue-for-new-indoor-golf-league-feels-like-epl-stadium/news-story/e6118221a0b3fd235d259debe51c392c Article on Machine Learning and Youth Football Academy Success Prediction https://www.tandfonline.com/doi/full/10.1080/02640414.2024.2442850 Article on Predicting Carbohydrate & Energy Expenditure https://link.springer.com/article/10.1007/s40279-024-02131-z Article on Injury & Illness at Tokyo Olympics from the USA https://journals.sagepub.com/doi/10.1177/23259671241304417 Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com Follow us on Instagram: https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw== Follow us on X: @PodOnepercent Join the Strava Group: https://www.strava.com/clubs/onepercentbetterpod Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/
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    1 hr and 11 mins
  • Sport in Review and Preview

    Sport in Review and Preview
    Jan 3 2025

    In this episode we review 2024 in sport, from surprises to favourite moments and much more. We then look forward to 2025 and make some predictions on winners and trends we will see.

    (00:00) Introduction

    (03:50) Community Shoutouts

    (06:30) Favourite Sporting Moment of the Year

    (08:56) Most Enthralling Sporting Moment

    (12:27) Performance of the Year

    (14:53) Most Surprising Performance of 2024

    (21:27) Favourite Training Song of 2024

    (23:21) Sporting Goals for 2025

    (28:22) Sporting Event You’re Most Looking Forward to in 2025

    (39:11) Predictions for TdF & TdFF Winners

    (43:56) Predictions for 100m, 1500m and Marathon Winners at WCs

    (50:48) Predictions for IMWC Winners

    (53:58) Predictions for Changes to the Sporting Landscape

    (58:28) Trends we will see Start or Continue in 2025

    (65:51) Dream Podcast Guest for 2025


    Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

    https://visit.pfandh.com/theonepercentbetterpodcast

    If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

    https://visit.pfandh.com/onepercentfuelplanner


    Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com


    Follow us on Instagram:

    https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

    Follow us on X:

    @PodOnepercent

    Join the Strava Group:

    https://www.strava.com/clubs/onepercentbetterpod


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    1 hr and 10 mins
  • Optimising Training During the Holidays

    Optimising Training During the Holidays
    Dec 27 2024

    In this Holiday Episode the guys discuss training during the holiday period and how to optimise it. In addition they cover a listener question on developing and quantifying durability as well as look at some research on faster marathoners habits and splitting up intervals like a Norwegian.

    (00:00) Introduction

    (03:44) Community Shoutouts

    (06:40) Listener Question Developing and Quantifying Durability

    (13:24) Training Behaviours of Faster Marathoners

    (22:10) Splitting Intervals Up Across a Day

    (30:36) Training During the Holidays

    (36:13) Climatic Challenges

    (38:19) Prioritisation

    (40:21) Food During the Holidays

    (41:34) Hemispheric Differences

    (49:13) December 1% Better Challenge


    Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

    https://visit.pfandh.com/theonepercentbetterpodcast

    If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

    https://visit.pfandh.com/onepercentfuelplanner


    Article on Marathon Training Characteristics

    https://link.springer.com/article/10.1007/s40279-024-02137-7

    Article on Two vs One Session a Day

    https://www.frontiersin.org/journals/physiology/articles/10.3389/fphys.2024.1428536/full


    Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com


    Follow us on Instagram:

    https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

    Follow us on X:

    @PodOnepercent

    Join the Strava Group:

    https://www.strava.com/clubs/onepercentbetterpod



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    Track: Christmas Time by AliveSound

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    54 mins
  • Does RED-S Exist? (Yes) - Assistant Professor Alex Coates

    Does RED-S Exist? (Yes) - Assistant Professor Alex Coates
    Dec 20 2024
    Assistant Professor Alex Coates is the principal investigator at the “Exercise Physiology and Performance Lab” at Simon Fraser University. Her broad research interests cover applied exercise physiology, with a focus on understanding the impacts of varied exercise stimuli to systems level adaptations. This includes the areas of overtraining, under-fuelling, training adaptation, and monitoring techniques. She joined us to discuss a recent paper titled: “Does Relative Energy Deficiency in Sport (REDs) Syndrome Exist?” (00:00) Introduction (04:45) David’s Training (06:56) Alex Yee Running London Marathon (11:31) Marco Arop’s Half Marathon Efforts (12:00) Community Shoutouts (16:26) Interview Starts (19:56) Overtraining and Overreaching (26:25) How Can You Tell If You are Overreaching? (30:30) History of Relative Energy Deficiency in Sport (33:24) Alex’s Personal Experience (43:38) What Does the Paper in Question Suggest? (45:43) The Allostatic Load Model (48:16) Challenges with the Paper in Question (54:29) Is There Utility in the Paper? (58:21) Disentangling Training and Nutrition Stressors (64:53) Article Titles in Academia (71:45) The Difference Between Overreaching and Underfueling (76:15) The Takeaways from the Paper (82:25) Outro and Review Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast: https://visit.pfandh.com/theonepercentbetterpodcast If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too): https://visit.pfandh.com/onepercentfuelplanner Links to Alex: Lab https://www.exercisephysiologyandperformancelab.com/ X - https://x.com/superalex_c Bluesky - https://bsky.app/profile/superalex-c.bsky.social Papers on Mentioned on RED-S https://bjsm.bmj.com/content/57/17/1073 https://bjsm.bmj.com/content/57/17/1098 Paper on “Does RED-S Exist”: https://link.springer.com/article/10.1007/s40279-024-02108-y Paper on Low Energy Availability in Female Endurance Athletes https://pubmed.ncbi.nlm.nih.gov/39530548/ Alex’s Paper on Overreaching and Continuous Glucose Monitors https://pubmed.ncbi.nlm.nih.gov/38093477/ Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com Follow us on Instagram: https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw== Follow us on X: @PodOnepercent Join the Strava Group: https://www.strava.com/clubs/onepercentbetterpod Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/
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    1 hr and 28 mins
  • Supplements & the Supplement Industry with Grant Jenkins

    Supplements & the Supplement Industry with Grant Jenkins
    Dec 13 2024

    Grant Jenkins is the general manager of Propel Health, an Australian based supplement company. He is an exercise physiologist and ASCA Master Coach. He joins us to discuss the supplement industry, manufacturing, safe in sport accreditations and much more. We discuss supplement advice for endurance athletes, developing athletes and positive doping tests from tainted supplements.


    (00:00) Introduction

    (05:35) Xylon’s Training Update

    (07:33) David’s Training Update

    (11:44) Community Shoutouts

    (14:53) Listener Question - UCAN

    (20:47) Interview Starts

    (22:26) Grant’s Pseudonyms

    (23:54) How did Grant and David Meet?

    (26:33) Black & White vs Grey Messaging

    (35:45) What Made Grant Start Businesses Outside of Physical Performance?

    (39:11) What is a Naturopath?

    (41:56) What’s Required to Run a Supplement Company?

    (44:22) Supplements for Endurance Athletes

    (49:05) Supplements for Women vs Men

    (56:12) Can Supplements Help People with a Bad Lifestyle?

    (59:34) Contaminated Supplements and Positive Doping Tests

    (65:57) Supplements for Developing Athletes

    (73:45) Choosing a Protein Powder

    (74:52) The Cost of Being Healthy

    (77:20) The Protein Leverage Hypothesis

    (80:27) Skinny Fat

    (84:16) Review of Supplements

    (85:27) Nitrates

    (87:27) Protein Goals and Hitting Them


    Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

    https://visit.pfandh.com/theonepercentbetterpodcast

    If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

    https://visit.pfandh.com/onepercentfuelplanner


    Links to Grant

    Website: www.WonderFoodsau.com

    Use code “onepercent” for a 10% discount or visit https://wonderfoodsau.com/discount/onepercent to have the discount automatically applied


    Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com

    Follow us on Instagram:

    https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

    Follow us on X:

    @PodOnepercent

    Join the Strava Group:

    https://www.strava.com/clubs/onepercentbetterpod


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    1 hr and 31 mins
  • Swearing, Sleep & Failure Points

    Swearing, Sleep & Failure Points
    Dec 6 2024

    In this episode the guys discuss some results from the Valencia marathon and address some listener questions about ultramarathon success and failure points. They go on to discuss swearing as a performance enhancer and the impact of orthorexia on sleep.

    (00:00) Introduction

    (04:00) David’s Update and Training

    (05:13) Xylon’s Update and Birthday

    (11:50) Community Shoutouts

    (14:00) Valencia Marathon Observations

    (16:38) How Can Someone Debut With Such a Fast Marathon?

    (21:35) Is the Success of East African Runners Good for Running?

    (24:24) Listener Question on Failure Points

    (28:12) Listener Question on Muscle Damage in Ultramarathons

    (38:38) World Athletics Awards

    (42:27) Swearing as a Performance Enhancer

    (46:32) Orthorexia and Sleep

    (53:53) Doctor’s Office - Repeated Concussion

    (57:56) December’s 1% Better Challenge

    (61:25) What We are Watching


    Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

    https://visit.pfandh.com/theonepercentbetterpodcast

    If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

    https://visit.pfandh.com/onepercentfuelplanner


    Article on Ultramarathon Performance from Listener Q

    https://link.springer.com/article/10.1007/s40279-024-02127-9

    Article on Effect of Swearing on Performance

    https://pmc.ncbi.nlm.nih.gov/articles/PMC11586181/

    Article on Sleep and Nutrition

    https://www.cambridge.org/core/journals/proceedings-of-the-nutrition-society/article/sleep-nutrition-for-athletes/C5DA06B12F24CB65E8783C1A2CE425E9

    David’s Substack Article on Coffee

    https://open.substack.com/pub/healthperformancenexus/p/coffee?r=34wgun&utm_campaign=post&utm_medium=web

    Article on Orthorexia and Sleep

    https://pmc.ncbi.nlm.nih.gov/articles/PMC11512811/


    Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com


    Follow us on Instagram:

    https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

    Follow us on X:

    @PodOnepercent

    Join the Strava Group:

    https://www.strava.com/clubs/onepercentbetterpod


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    1 hr and 4 mins
  • Gold Zones

    Gold Zones
    Nov 29 2024

    Paul Francis is the CEO and Cofounder of FC 32. Paul’s career includes time with both the Italian and British Olympic federations, multiple NFL teams and numerous advisory board positions including Strava. He was Global head of sports science for Adidas and prior to this he worked in innovation for nike. He joins us to discuss developing elite environments with lessons that span sport and business.


    (00:00) Introduction

    (03:05) Interview Starts

    (04:40) Gold Zones

    (06:17) Microdosing Excellence

    (06:45) How Does Paul’s System Fit into Scouting?

    (08:08) Strengthening Weaknesses vs Strengthening Strengths

    (10:29) Stability as a Success Metric

    (12:15) Game Style and Coach Selection

    (14:25) Managing an Underperforming Player

    (17:45) How Does the FC32 System Fit into Player Development

    (21:06) Coaching Incentives

    (23:15) What Has Influenced Paul’s Outlook on Football Development

    (28:00) Following Fans vs Clubs

    (31:20) What Does the Initial Process of Taking Over Clubs Look Like?

    (36:30) Communicating Decisions to Fans

    (38:55) How Does FC32 Choose Clubs?

    (41:41) How Does FC32 Work with Agents?

    (44:41) What Role Does Mentorship Play in FC32?

    (48:10) What are the Best Environments that Paul has Been in & What was Common Amongst Them?

    (53:12) Are Fans Less Patient These Days?

    (56:14) Fans Influence on the Game

    (58:20) What’s the Biggest Level of Club FC32 Would Target?

    (61:30) November’s 1% Better Challenge


    Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

    https://visit.pfandh.com/theonepercentbetterpodcast

    If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

    https://visit.pfandh.com/onepercentfuelplanner


    Link to Gold Mine Effect Book Mentioned:

    ⁠https://www.goodreads.com/book/show/16447373-the-gold-mine-effect⁠


    Links to Paul:

    LinkedIn: https://www.linkedin.com/in/pf1


    Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com


    Follow us on Instagram:

    https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

    Follow us on X:

    @PodOnepercent

    Join the Strava Group:

    https://www.strava.com/clubs/onepercentbetterpod


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    1 hr and 3 mins