1 % Better - Hidden Stories in Sport

By: 1% Better Podcast
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  • Summary

  • We often see the top layer or performance but its the lesser known stories, science and happenings where the real fascination and wonder lies. Join us as we discuss what is happening in sport, just that little bit deeper and differently to what you may expect. Hosted by Xylon van Eyck & David Lipman
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Sports & Outdoors
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Episodes
  • Athletes vs Influencers

    Athletes vs Influencers
    Jan 17 2025

    Allison Lynch is a marketing and communications executive with 12 years of experience. This has included roles as Sr. Marketing Manager, US & Global Running and Coros and Senior marketing manager, running & women’s performance at Whoop.

    She joins us to discuss athletes vs influencers following a piece she wrote recently.


    (00:00) Introduction

    (03:03) David’s Training

    (06:00) Xylon’s Documentary Work

    (11:52) Interview Starts

    (13:10) How did Allison get into Marketing?

    (14:27) How did Allison End up Joining Whoop?

    (18:14) How did Allison Start Working with Coros?

    (20:58) What was Whoop’s Initial Strategy?

    (26:07) How do Brands Think About Elite Athletes vs Influencers?

    (29:23) What is the Strategy Allison Used with Elite Athletes to Create Campaigns?

    (33:08) What are the Ethics of Influencers?

    (37:28) Why Do People Relate to Infleuncers?

    (42:00) What Are Elites vs Influencers Earning

    (43:20) What Do Companies Value from Elite Athletes?

    (46:16) What Would a Company Expect in Return from an Influencer?

    (50:33) Are We Seeing A Reduction in Influencer Marketing?

    (54:25) Where is Sports Marketing Heading?

    (63:22) Solving Elite Running’s Marketing Problem

    (69:35) Advice for Athletes Working with Brands

    (78:20) Outro and Review


    Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

    https://visit.pfandh.com/theonepercentbetterpodcast

    If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

    https://visit.pfandh.com/onepercentfuelplanner


    Links to Allison:

    Instagram: @allimary_

    Website: https://www.allisonmary.com/


    Article on Athletes vs Influencers

    https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble


    Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com


    Follow us on Instagram:

    https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

    Follow us on X:

    @PodOnepercent

    Join the Strava Group:

    https://www.strava.com/clubs/onepercentbetterpod



    Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/
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    1 hr and 22 mins
  • Estimating Carb & Calorie Burn and Machine Learning for Talent Prediction

    Estimating Carb & Calorie Burn and Machine Learning for Talent Prediction
    Jan 10 2025
    This week’s episode saw multiple listener questions answered including a discussion on prediction of caloric and carbohydrate burn from training data. There’s some quick fire talking points including the new TGL golf league, a women’s 5K world record and Netflix’s content strategy in sport. We then touch on the use of machine learning for talent prediction in football. Finally we look at injury and illness rates for the USA Olympic and Paralympic teams from the Tokyo games. (00:00) Introduction (03:41) David’s Update and Training (06:23) Xylon’s Update (17:30) Community Shoutouts (33:30) Listener Question - Training on Tired Legs (36:10) Listener Question - Heart Rate’s Relationship to Calories (41:10) Predicting Carbohydrate and Caloric Burn (46:50) Netflix Secures Women’s Football World Cup (48:32) TGL Golf League (51:08) Women’s 5K World Record Broken (51:44) Ilona Maher Debuts for the Bristol Bears (54:04) The Coaching Roundabout (60:38) Machine Learning Prediction of Football Talent Selection (64:20) Doctor’s Office - USA Tokyo Olympic & Paralympic Team Illness and Injuries Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast: https://visit.pfandh.com/theonepercentbetterpodcast If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too): https://visit.pfandh.com/onepercentfuelplanner David’s Newsletter Article on Calories https://open.substack.com/pub/healthperformancenexus/p/calories?r=34wgun&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Article on New Golf League https://www.foxsports.com.au/golf/unbelievable-product-pga-tour-star-says-venue-for-new-indoor-golf-league-feels-like-epl-stadium/news-story/e6118221a0b3fd235d259debe51c392c Article on Machine Learning and Youth Football Academy Success Prediction https://www.tandfonline.com/doi/full/10.1080/02640414.2024.2442850 Article on Predicting Carbohydrate & Energy Expenditure https://link.springer.com/article/10.1007/s40279-024-02131-z Article on Injury & Illness at Tokyo Olympics from the USA https://journals.sagepub.com/doi/10.1177/23259671241304417 Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com Follow us on Instagram: https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw== Follow us on X: @PodOnepercent Join the Strava Group: https://www.strava.com/clubs/onepercentbetterpod Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/
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    1 hr and 11 mins
  • Sport in Review and Preview

    Sport in Review and Preview
    Jan 3 2025

    In this episode we review 2024 in sport, from surprises to favourite moments and much more. We then look forward to 2025 and make some predictions on winners and trends we will see.

    (00:00) Introduction

    (03:50) Community Shoutouts

    (06:30) Favourite Sporting Moment of the Year

    (08:56) Most Enthralling Sporting Moment

    (12:27) Performance of the Year

    (14:53) Most Surprising Performance of 2024

    (21:27) Favourite Training Song of 2024

    (23:21) Sporting Goals for 2025

    (28:22) Sporting Event You’re Most Looking Forward to in 2025

    (39:11) Predictions for TdF & TdFF Winners

    (43:56) Predictions for 100m, 1500m and Marathon Winners at WCs

    (50:48) Predictions for IMWC Winners

    (53:58) Predictions for Changes to the Sporting Landscape

    (58:28) Trends we will see Start or Continue in 2025

    (65:51) Dream Podcast Guest for 2025


    Thanks to Precision Fuel and Hydration for their sponsorship, use the link below to get 15% off your first order and support the podcast:

    https://visit.pfandh.com/theonepercentbetterpodcast

    If you’re unsure how which products to use or how to plan your race nutrition check out Precision’s Fuel & Hydration Planner (if you follow this you will have your discount applied automatically on your first order too):

    https://visit.pfandh.com/onepercentfuelplanner


    Submit topics, feedback or questions to us on Instagram via DM or to the email address: podcast.1percentbetter@gmail.com


    Follow us on Instagram:

    https://www.instagram.com/onepercentbetterpod?igsh=MW1tcGM4MHQ4bm5oaw==

    Follow us on X:

    @PodOnepercent

    Join the Strava Group:

    https://www.strava.com/clubs/onepercentbetterpod


    Royalty Free Music from Tunetank.com Track: Trendy Style by PillowVibes https://tunetank.com/track/1027-trendy-style/
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    1 hr and 10 mins

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