The Psychology of Selling
The Art of Closing Sales
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The Psychology of Selling
Buy Now for £11.27
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Narrated by:
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Brian Tracy
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By:
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Brian Tracy
Summary
With Brian Tracy’s The Psychology of Selling you will learn how to program yourself for success.
How would you like to triple your income in just 12 months?
That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.
“Selling is an inner game,” Brian states, “and the difference between top performers and average ones is not as great as you might think. Top performers just do certain things a little bit better each day.” In these 12 sessions you’ll learn the field-tested techniques that will give you that critical edge, so you can blow the roof off your closing rate and your commissions. In this landmark program, you’ll discover:
- Why the top 20 percent of salespeople earn 16 times the average of the rest.
- The 10 characteristics of superior salespeople.
- The psychology of buying.
- How to break a prospect’s preoccupation.
- Why goal setting is a key to sales success.
- Six ways to increase effectiveness.
- How to deal with a prospect’s nine most common objections.
- The Law of Six and how it can help you.
- And so much more!
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©1985 Nightingale Conant for Brian Tracy (P)1985 Nightingale ConantContinue the series
It's absolutely packed with closing examples, stories, techniques, and how to read where Mr. Prospect sits on his decision. Allow me to share with you my favourite close, named the "instant reverse close" - using their reason for NOT wanting as a reason to want.
"I'd like to attend your seminar but I can't afford it."
"Well that's exactly why you should attend, sir"
"....What?"
"Well how long have you been working, sir?"
"How do you mean?"
"How long has it been since you left high-school?"
"About 10 years"
"You're telling me you've been out of school for 10 years, and you still can't afford a $395 seminar? That's exactly why you should bank, borrow or steal to come to this seminar to learn how to improve your financial condition, so you never have to say that in front of a public audience again."
He convinces you that you're ahead of the curve, and anyone that doesn't read 30 minutes a day will never be a professional. It's obvious that he's indirectly coercing you to keep reading this book, but yet somehow, despite me being aware of that, there are 10 more books on sales in my wishlist. And isn't that the point? To learn how to influence and convince?
I am so glad that this was my first sales book, I can promise you it won't be my last.
Never intend to go into sales? Me neither but
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Have already heard myself using his words with customers.
Inspired by the message of reading and listening to more books on selling.
Fantastic
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Brainstorming wonderment!
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None the less a good read if you are in sales line
Gets better as you listen to it
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Good
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