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The Pop-Up Pitch

The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life

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The Pop-Up Pitch

By: Dan Roam
Narrated by: Eric Pollins
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About this listen

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers, and anyone else who needs to quickly make an impact on increasingly distracted audiences.

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling - simple pictures, clear words, and powerful emotions - that together motivate audiences to pay attention, learn something new, and make effective decisions.

The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Dan Roam (P)2021 PublicAffairs
Meetings & Presentations Sales & Selling Career Storytelling
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Critic reviews

“The storyboard is a highly effective tool for helping people think visually about the problems to be solved, but just as important, it is a wonderful tool for presenting ideas to people who see them for the first time. Dan’s art of visual thinking and presentation is a wonderful creative tool and is well worth mastering.” (Ed Catmull, cofounder of Pixar Animation Studios and president of Pixar Animation and Disney Animation)

“As the world gets more complex, Dan Roam still delivers great simplicity. Mapping out a crystal clear, foolproof process, Roam leads the way through ten steps to more effective storytelling. Next time you have a high-stakes presentation, let this wonderfully practical book be your trusted guide.” (Tom Kelley, coauthor of Creative Confidence and partner, IDEO)

“Make no mistake: Humans are story-driven creatures. Dan’s book brilliantly uses visual-thinking to democratize narrative and meaning so we can all go after what we want.” (Sunni Brown, social entrepreneur, acclaimed author, and doodler-in-residence at MURAL)

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