This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization.

Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departments to share their voices. Eva shares how she discovered the strategy of employee advocacy and how she implemented it the hard way without a tool to support her.

Key Topics Discussed:

• Danfoss opened its employee advocacy program to all employees, fostering widespread participation.
  
  
• Training for employees focused on copywriting, storytelling, and content creation to empower employees.
  
  
• Tackling insecurities and motivating employees to share authentic stories.
  
  
• How to grow your employee advocacy strategy manually.
  
  

Check out this special episode for lessons learned that can inspire your employee advocacy efforts.

#MarketingPodcast #EmployeeAdvocacy #EmployeeEngagement

This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry.

Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program. From real-world wins to valuable lessons, Roy’s story will inspire anyone managing or planning an advocacy initiative.

Key Topics Discussed:

• Overcoming challenges in regulated industries.
• The power of internal training.
• Keeping engagement alive.
• Clark Hill’s real-world journey as they set up, launched, scaled, and managed their thriving employee advocacy program.

Check out this special episode for lessons learned that can inspire your own employee advocacy efforts.

Connect with the hosts on LinkedIn:

Lewis - https://www.linkedin.com/in/lewis-gray-dsmn8/

Elliot - https://www.linkedin.com/in/elliot-elsley/

Roy - https://www.linkedin.com/in/royesexton/

#MarketingPodcast #EmployeeAdvocacy #SocialMediaTips #DigitalMarketing

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy.

Key Topics Discussed:

• Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company’s brand and your personal brand.
  
  
• How employee advocacy can empower your team to amplify their brand visibility with real-life examples from Talkdesk.
  
  
• Innovative techniques for motivating employees to participate in their employee advocacy program and scaling social media efforts.

If you're managing an employee advocacy program or looking to start one, this episode is packed with insights to help you succeed.

Don't forget to download the free Employee Advocacy Benchmark Report: here.

#EmployeeAdvocacy #SocialMediaTips #MarketingSuccess #LinkedInInsights #CorporateBranding