Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy.

Key Topics Discussed:

• Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company’s brand and your personal brand.
  
  
• How employee advocacy can empower your team to amplify their brand visibility with real-life examples from Talkdesk.
  
  
• Innovative techniques for motivating employees to participate in their employee advocacy program and scaling social media efforts.

If you're managing an employee advocacy program or looking to start one, this episode is packed with insights to help you succeed.

Don't forget to download the free Employee Advocacy Benchmark Report: here.

#EmployeeAdvocacy #SocialMediaTips #MarketingSuccess #LinkedInInsights #CorporateBranding

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals.

Key Topics Discussed :

• Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts.
  
  
• Empowering Employees through Personal Branding – Get tips on how employees can build their personal brands for career growth, visibility, and networking.
  
  
• The Long-term Value of Advocacy – Learn why advocacy programs benefit businesses and employees, including real success stories and practical advice.

Tune in if you're a marketing or employer brand leader looking to leverage employee advocacy and personal branding to amplify your brand's reach and employee engagement.

Links & Resources:

• The Employee Advocacy Benchmark Report
• Connect with Anna Bertoldini on LinkedIn
• Connect with Lewis on LinkedIn
• Connect with Elliot on LinkedIn

#EmployeeAdvocacy #PersonalBranding #SocialMediaMarketing #ROI

Key takeaways from the Employee Advocacy Benchmark Report.

Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement.

Key Topics Discussed:

• Employees having formal social media training
• The surprising resistance to social media among employees and how to overcome it.
• How companies are using technology to streamline their employee advocacy efforts.
• The best departments to start with for employee advocacy.

Download your free copy of the report: here.

#EmployeeAdvocacy #SocialMediaMarketing #EmployeeEngagement #BenchmarkReport

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.

Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries.

Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training.

Resources:

• https://dsmn8.org/free-healthcheck-s3ep6
• https://dsmn8.org/Free-Social-Template

Connect with us:

• Join the DSMN8 community: https://www.linkedin.com/in/lewis-gray-dsmn8/
• Connect with Lewis: https://www.linkedin.com/in/lewis-gray-dsmn8/
• Connect with Elliot: https://www.linkedin.com/in/elliot-elsley/
• Connect with Maike: https://www.linkedin.com/in/maikejansen/

This episode is brought to you by https://dsmn8.org/website

#EmployeeAdvocacy #BrandConsistency #SocialMedia #BrandMessage #SocialMediaStrategy #EmployeeContent #AdvocacyProgram

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program.

Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation.

Lewis explains a mistake he made and how speaking to one employee led to a shift in content strategy that skyrocketed engagement.

Plus, find out which group of advocates are the MOST important to engage for employee advocacy success!

Whether you’re just launching your advocacy initiative or struggling to keep your team engaged, following these tips will enable you to build a thriving community of employee influencers and thought leaders.

As mentioned in the episode, how to discover your ideal employee advocates: https://www.youtube.com/watch?v=2eD_nfg_SeM

Learn more about DSMN8’s Newsletter Feature: https://dsmn8.org/4d1geBn

Get early access to the Employee Advocacy Benchmark Report: https://dsmn8.org/3Tr8Fgx

Employee Advocacy: 101 Cheat Codes by Bradley Keenan:
https://dsmn8.org/3Zn3i5E

In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights.

April picks Lewis's brain for his best practices on maximizing employee participation in advocacy programs and asks him about the benefits employees will receive from participating. Lewis dives into the importance of establishing a strong brand presence for employees and shares insights on effectively communicating these benefits across all levels of an organization.

But that's not all—Lewis also dishes out the latest tips and tricks to help employees create a habit of posting on social media. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice to boost your employee's participation in advocacy programs.

Complete The Employee Advocacy Benchmark Survey: here.

Get your free social media policy template here.

Enroll for the free course: https://dsmn8.com/employee-advocacy-course/

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here (https://dsmn8.com/resources/employee-engagement-analysis/) to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley.

This episode is brought to you by DSMN8.com.

In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?”

Lewis navigates through the question, unravelling the reasons why, with the right technology, the same content can be shared multiple times by hundreds or thousands of people and look unique every time.

Learn how this approach can help companies avoid the appearance of spam posting while maintaining authenticity.

Complete The Employee Advocacy Benchmark Survey: https://employeeadvocacy.typeform.com/benchmarkstudy

Enroll for the free course: here.

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley.

This episode is brought to you by DSMN8.com.

In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement.

Enroll for the free course: https://dsmn8.com/employee-advocacy-course/

Podcast on ideal advocate profile: here.

*(link all in buzz sprout)*How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley.

This episode is brought to you by DSMN8.com.