Listen free for 30 days

Listen with offer

Preview
  • Strategic Planning and Spin: Another Advertisement for... (Bigshots' Bull)

  • By: Pete Geissler
  • Narrated by: Julie Eickhoff
  • Length: 42 mins

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Strategic Planning and Spin: Another Advertisement for... (Bigshots' Bull)

By: Pete Geissler
Narrated by: Julie Eickhoff
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £3.99

Buy Now for £3.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

This chapter-level audiobook can change the way you listen to big shots - mostly businesspeople with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public-relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.

In all modesty, you're in good hands; some would say the best, which could be considered bullshit in itself. Who decides?

I would be first in line for an honorary doctorate in bullshit if, by some stretch of academic chutzpa, it were tendered by any of the world's great universities. (Actually, I could easily make the case that degrees in business communications or political science are really degrees in bullshit, but that's another book.) I am a master at crafting bullshit, and you, dear listener, will do well to listen to me. I've written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I politely call corporate gargle. I've done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists, and accountants. I've been practicing this dark, draconian art and teaching others how to follow my lead for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world.

You'll laugh out loud many times as you wander through this listen. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a true gadfly. You'll resonate - see yourself and your bosses in many of my damning examples as clearly as if you had lived them....

©2015 Pete Geissler (P)2015 Pete Geissler
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

The Practical Drucker cover art
Soft Selling in a Hard World cover art
Creative Change cover art
Get Rid of the Performance Review! cover art
The Language of Trust cover art
Inside Drucker's Brain cover art
The Straight-Line cover art
The Agony of Decision: Mental Readiness and Leadership in a Crisis cover art
Tough Choices cover art
There's No Such Thing as "Business" Ethics cover art
How to Think Like a CEO cover art
Powerful Phrases for Successful Interviews cover art
Managing with Power cover art
The Hard Thing About Hard Things cover art
Principles cover art
Moral Mazes cover art

What listeners say about Strategic Planning and Spin: Another Advertisement for... (Bigshots' Bull)

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.