We both know that you are great at what you do—turning empty spaces into homes that buyers cannot resist. But marketing your staging business? That’s another story. If it feels like you’re constantly shouting into the void, struggling to get noticed by the right real estate agents and homeowners, you’re not alone. Chasing leads is exhausting—and frankly, it’s not sustainable.

What if, instead of hunting for clients, they came to you?

In this episode, I’m sitting down with video marketing expert Kirsten Graham, who has helped real estate professionals and home stagers stand out in an overcrowded market. She’s breaking down how strategic video content can position you as the go-to expert, build trust with potential clients, and create a steady stream of referrals—without making you feel like a full-time content creator.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How to create SEO-rich content that attracts real estate agents and homeowners
• Strategies for overcoming on-camera fears and showcasing your expertise
• The importance of consistent, authentic content in building your brand
• How virtual assistants and AI can streamline your marketing efforts without consuming all your time

RESOURCES:

• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Kirsten Graham’s website: www.sixfigurebusinesscoaching.com
• Download your free Double Your Income guide: www.outsourcingforbosses.com

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Most staging business owners have experienced it—the excitement of landing a new project quickly overshadowed by scheduling complexities. What should be straightforward becomes a logistical challenge of coordinating teams, access details, and client expectations.

The reality is that scheduling vacant stagings can be more manageable with the right approach. It's not about eliminating complexity entirely, but creating systems that make it predictable and efficient.

In this episode, I talk about a comprehensive five-step system for transforming your scheduling processes. This framework has helped staging businesses create consistency for their teams while setting clear expectations with clients, ultimately leading to more profitable operations and less administrative stress.

For you my staging CEO tired of constant schedule adjustments, reactionary planning, and the feeling that your calendar controls you rather than the reverse, this episode offers practical solutions.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How to set clear scheduling boundaries that clients actually respect
• Why categorizing jobs by complexity revolutionizes your calendar
• How to create buffer periods that prevent cascading delays
• When (and how) to automate your booking process for maximum efficiency

RESOURCES:

• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Effective financial planning is essential for any home staging business looking to scale sustainably. Rather than worry about how to afford your inventory or be limited by insufficient funds, strategic financing can be a tool that helps you grow.

I have seen many staging business owners rely on credit cards or cash reserves to purchase furniture, but this approach can only create financial strain.

Today, I speak with Rod; a financing expert with over 30 years of experience, with a strong focus on home staging. Rod provides a deep dive into how staging businesses can leverage financing options to build their inventory, optimize cash flow, and strategically invest in their growth. He explains why staging inventory should be treated as a long-term investment rather than an ongoing expense and outlines how to access funding without negatively impacting your business liquidity.

Is your staging business being held back by inventory costs? This conversation may be what you need for new growth.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The hidden costs of using cash reserves or credit cards to purchase inventory
• When is the right time in your business to consider financing options
• How staging businesses have grown through strategic financing
• What infrastructure your business needs in place to qualify for financing

RESOURCES:

• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Rod's website: www.rrfinancialusa.com/

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.