SEO in 2023

By: Majestic.com
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  • Summary

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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Episodes
  • Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts

    Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts
    Sep 4 2024

    To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites.

    David and Jonathon discuss:

    What automation is key?

    What software do you use?

    How much time do you save?

    Why do you minimise errors and what errors do you tend to minimise?

    How often should you audit your websites?

    What are the primary issues that you are looking for when you are auditing?

    How is the automation of auditing likely to change over the coming year?
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    21 mins
  • Create the best content, and you'll succeed regardless of changing rules - Ana Llorente

    Create the best content, and you'll succeed regardless of changing rules - Ana Llorente
    Aug 28 2024

    SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules.

    David and Ana discuss:

    How do you optimize for Google to provide the best results to users?

    How does Google measure quality?

    How do you create the best content?

    What type of content works best nowadays?

    How do you know that you’ve created the best content?

    What do you track to ensure that you’re consistently measuring the best content?

    How do you build content creation into an SEO strategy?

    Hoow do you measure success?
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    16 mins
  • Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales

    Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales
    Aug 21 2024

    David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy.

    Talking points include:

    How do you use AI to gain deeper insights into user intent?

    How do you ensure that you’re targeting the right users?

    How does this lead on to refining your keyword strategy?

    How do you make sure that keywords aren’t missed?

    What do you mean by a cohesive approach?

    What AI tools do you use?

    How do you continue to refine your approach?

    What are the advantages of this versus a more traditional approach?

    What are your thoughts on how your approach will continue to evolve in the future?
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    17 mins
Marketing Economics
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