Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building.

Talking points include:

Why is building a brand with your own story so important?

How do you craft your story?

Where should you publish your story?

How does your brand story interweave with the rest of your content marketing efforts?

What measurable impact does this have on your SEO success?

How often should you hone your story?

Is this more effective than link building?

Read the full transcript of Desmond's interview at https://majestic.com/seo-in-2024/additional-insights/desmond-boateng

Ahmed Bhula and David Bain discuss balanced/consistent link building and creating content consistently within limits. Before you know it, you'll be competing against the larger companies and every Google update will benefit your rankings.

Talking points include:

What does Balanced/consistent link building look like?

What links are good links in 2024?

How many should you be building a month?

What are the limits you talk about?

What does constant content creation look like?

What content is best?

Why does this help compete with larger companies?

How do Google updates benefit rankings?

Read the full transcript of Ahmed's interview at https://majestic.com/seo-in-2024/additional-insights/ahmed-bhula

Kyle Rushton McGregor and David Bain discuss how to utilise the customisation options in GA4 to your advantage.

Talking points include:

What are the customisation options?

How should SEOs be customising them?

Why should SEOs be using them?

Should SEOs get assistance from a GA4 professional?

What data is available?

How should SEOs be using this data?

What other software do you like to connect to GA4?

Are the customisation options likely to change again in the near future?

Read the full transcript of Kyle's interview at https://majestic.com/seo-in-2024/additional-insights/kyle-rushton-mcgregor

PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration between SEO and PPC can lead to data-driven insights and better-optimized landing pages, which in turn can improve conversions.

Discussion points include:

Why should SEOs be testing opportunities using PPC?

How should they define the opportunities to test?

What does the testing process look like?

What software should they be using?

How do they select a winner?

What do they do once a winner is selected?

What's your opinion of SEO and PPC ranking for the same term - should PPC be turned off?

Read the full transcript of Sophie's interview at https://majestic.com/seo-in-2024/additional-insights/sophie-fell

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source.

Discussion topics include:

How do you build a strong, recognizable brand around a specific topic?

How can you ensure that people remember your brand after reading your content?

What content do you prefer to publish?

Where do you publish your content?

How do you measure the SEO value of this?

How do you view AI content?

Read the full transcript of Dani's interview at https://majestic.com/seo-in-2024/additional-insights/dani-leitner

In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content.

Discussion points include:

How do you team up with AI?

What AI do you recommend working with?

How do you deliver content that is more valuable than you could before?

How do you know it is more valuable than previous content?

What are the risks to doing this?

When you talk about doing this at scale - what scale level are you talking about?

Is it possible to compete without using AI?

How do you think your strategy will continue to evolve over the coming few months?

In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can.

Discussion points include:

How do you know if you have a strong, authoritative domain? What metrics do you use?

How do you make your domain more authoritative?

What do you mean by ‘publish as much as you can’?

What form of content works best?

How do you measure the success of your content publishing?

How has your content publishing strategy changed over the years?

How is AI affecting your publishing process?

In this episode, Luca Tagliaferro and David Bain discuss "Zero-Lead Marketing".

Discussion topics include:

What is Zero-Lead marketing?

What standalone insights and information are you referring to?

Why is there no need to convert?

What are the benefits to this?

How does this impact SEO strategy?

How does it work with other channels?