Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals.

David and Amanda discuss:

How do you focus on user intent?

How do you prefer to categorise user intent?

How do you define a user’s goals?

How do you build content, authority and a website experience that matches user intent?

How do you build authority by delivering the right user intent?

How do you alter a website experience to match a user intent?

How is user intent changing?

How do you determine the likely user intent?

To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites.

David and Jonathon discuss:

What automation is key?

What software do you use?

How much time do you save?

Why do you minimise errors and what errors do you tend to minimise?

How often should you audit your websites?

What are the primary issues that you are looking for when you are auditing?

How is the automation of auditing likely to change over the coming year?

SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules.

David and Ana discuss:

How do you optimize for Google to provide the best results to users?

How does Google measure quality?

How do you create the best content?

What type of content works best nowadays?

How do you know that you’ve created the best content?

What do you track to ensure that you’re consistently measuring the best content?

How do you build content creation into an SEO strategy?

Hoow do you measure success?

David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy.

Talking points include:

How do you use AI to gain deeper insights into user intent?

How do you ensure that you’re targeting the right users?

How does this lead on to refining your keyword strategy?

How do you make sure that keywords aren’t missed?

What do you mean by a cohesive approach?

What AI tools do you use?

How do you continue to refine your approach?

What are the advantages of this versus a more traditional approach?

What are your thoughts on how your approach will continue to evolve in the future?

David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update.

Talking points include:

Google launched the Helpful Content Update in mid-2022. What was that about, and has anything changed since then?

How has the helpful content changed SEO?

Why do you say that you shouldn't let your technical SEO slip after the Helpful Content Update?

What are the key aspects of technical SEO that yo9u shouldn’t let slip?

Is this the same for every industry?

How do you track technical SEO success?

David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI.

Talking points include:

How would you summarise the way that AI is transforming content marketing?

Why diversify your content strategy with video?

Why did you mention TikTok first?

What does a good TikTok SEO strategy look like?

Why does this fit into the customer journey?

What other video platforms do you recommend?

How do you measure the impact of a video SEO strategy?

How do you think that this will continue to evolve over the coming year?

David and Kalin discuss the importance of accepting that you don't always know what is going on.

Talking points include:

What do you mean by that?

What precisely do you have to accept you don't know what is going on?

Why does this matter?

How does this impact the way that you actively do SEO?

How does this impact the software that you work with?

How does this impact your strategy?

How does this impact the way that you manage a team?

To turn your tip around, what should you know that is going on?

David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms.

Talking points include:

How do you align your link-building strategies with user needs?

What kind of user needs are you referring to?

You talk about evading spam risks during core updates - what spam risks are you talking about and can you give me an example of a core update that has made it more likely for a site to be flagged as a spammer?

Should you just target your link building strategies at driving traffic now?

What mistakes do you tend to see with link building strategies?

What link building strategies tend to work best now?

What metrics track user-focused link-building success for SEO?

How is link building changing in the world of AI?