Episodes

  • Escape the SEO silo and explore other platforms – with Tory Gray
    Jan 30 2025

    Tory Gray from The Gray Dot Company also believes it’s time to stretch your legs and take a walk through the alternative platforms that are eating away at Google’s market share.

    Tory says: “Get out of the SEO silo and spend more time on platforms like TikTok, YouTube, Reddit, and Pinterest.

    Understand how users are behaving there and use that data to inform your search strategy in terms of your content. What are users really loving and engaging with? Speak to that in your content and in your campaigns.

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    17 mins
  • Optimise your brand and your website as entities - with Irina Papuc
    Jan 29 2025

    In this episode, Irina Papuc shares the importance of optimising your brand and your website as entities with David Bain.

    Discussion points include:

    What are entities?

    Why are entities a key aspect of SEO in 2025?

    What are some specific steps that an SEO can take to do a better job of incorporating entity SEO into their 2025 strategy?

    How do entities integrate with the bigger SEO picture or the bigger marketing picture?

    How do you measure entity SEO success?

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    17 mins
  • Look beyond the on-page to keep up with the evolution of search marketing – with Katherine Nwanorue
    Jan 28 2025

    There’s a whole world outside the Google bubble and, to get out there, SEO Specialist Katherine Nwanorue wants you to expand your horizons beyond what’s on the page.

    Katherine says: “Look beyond on-page optimizations and traditional KPIs.”

    Why is this important?

    “Lately, the search engine results page has been crazy, which is likely in an attempt to tackle AI-generated content.

    Google has made so many changes to the SERP in the past year. We are seeing a boost in user-generated and crowdsourced content, and many SEOs have complained about Reddit pages outranking blog pages and TikTok and YouTube videos appearing for certain keywords.

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    17 mins
  • Spend your time where your audience spends theirs – with Ebere Cecilia Jonathan
    Jan 27 2025

    As Izabela mentioned, the online world is too vast to be everywhere at once, so Freelance SEO Consultant Ebere Cecilia Jonathan recommends seeking out the places your users like to hang out.

    Ebere says: “With the way things are going, it’s almost impossible to lay your hand on a specific tip.

    Aside from the classic advice of allowing your sites to be crawlable and indexable so that your website can be found, every SEO should focus on spending as much time as possible where their targeted audience is spending the most of their time.”

    Read the full transcript of Ebere's interview at https://majestic.com/seo-in-2025/ebere-cecilia-jonathan

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    16 mins
  • Think beyond Google – with Izabela Wisniewska
    Jan 24 2025

    Users are venturing outside the traditional search box, so Izabela Wisniewska from Creatos Media believes it’s essential that SEOs start doing the same.

    Izabela says: “Think beyond Google and start optimizing for other search engines and other platforms.

    What other search engines should SEOs be optimizing for?

    “We should definitely start thinking about Bing when we talk about search engines. Of course, Google is still the master, and they own the majority of search queries, but Bing is slowly climbing back. It’s getting some of Google’s percentages from the search market."

    Read the full transcript of Izabela's interview at https://majestic.com/seo-in-2025/izabela-wisniewska

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    17 mins
  • Stop trying to game every minute change to the SERPs – with Alex Moss
    Jan 23 2025

    While Pam and Mufaddal encourage you to be open to new SERP features, Alex Moss from Yoast cautions against panicking over every little change and losing sight of the woods for the trees.

    Alex says: “Stop obsessing about – and experimenting too much with – how to game the way that new technology interacts with the SERPs.

    I’m mostly referring to AIO (AI overviews) and the way that’s starting to take over search results pages.”

    Read the full transcript of Alex's interview at https://majestic.com/seo-in-2025/alex-moss

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    17 mins
  • Craft Your Brand Story with Precision and Impact Using SEO & PPC In Synergy - with Serge Nguele
    Jan 22 2025

    Serge Nguele shares with David Bain why you should craft your brand story with precision and impact using SEO & PPC in synergy.

    Talking points include:

    What do you mean by crafting Your Brand Story with Precision and Impact?

    Why is this important?

    How do you do this using SEO & PPC In Synergy?

    What tools do you use?

    What lessons can SEOs learn from PPC?

    What questions should SEOs be asking paid search experts?

    What data should they be sharing?

    How does this impact the brand story?


    Read the full transcript of Serge's interview at https://majestic.com/seo-in-2025/additional-insights/serge-nguele

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    15 mins
  • Start viewing AI overviews as a help and not a hindrance – with Mufaddal Sadriwala
    Jan 21 2025

    If Pam didn’t convince you, Mufaddal Sadriwala from Assembly MENA is here to put your fears to rest and get you embracing AI overviews as a friend instead of battling with them as a foe.

    Mufaddal says: “Stop worrying about AI overviews.

    Obviously, it’s the most discussed topic but, from my point of view, AIO is not a threat to SEOs or organic traffic. In fact, it is going to help us maintain the traffic that we’re getting.

    It’s not a threat. It’s something that is going to aid us.”

    Read the full transcript of Mufaddal's interview at https://majestic.com/seo-in-2025/mufaddal-sadriwala

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    18 mins