Marketing Broadway
The Business Behind the Art
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Marketing Broadway
Narrated by:
Arin Sheehan
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Narrated by:
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Arin Sheehan
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By:
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Arin Sheehan
About this listen
Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show including:
A brief history on Broadway and its many kinds of productions:
- Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
- Analysis on cutting-edge promotional techniques for live theater and their efficacy
- And so much more!
Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!
©2020 Arin Sheehan (P)2021 Arin Sheehan
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