Madboy cover art

Madboy

My Journey from Adboy to Adman

Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Madboy

By: Richard Kirshenbaum
Narrated by: L. J. Ganser
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £13.99

Buy Now for £13.99

Confirm Purchase
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

In 1987, at the age of 26, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.

©2011 Richard Kirshenbaum (P)2011 Audible, Inc.
Advertising Business Witty
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

My First Time cover art
Moguls, Monsters and Madmen cover art
My Journey cover art
Freedom from Bosses Forever cover art
Growing Up Fisher cover art
Even This I Get to Experience cover art
Admen, Mad Men, and the Real World of Advertising cover art
I, Rhoda cover art
Nothing Is Lost cover art
Chronicles of a Fashion Buyer cover art
I'm Not Really a Waitress cover art
The Power of Being Yourself cover art
Billion Dollar Painter cover art
Bachelor Nation cover art
The Gilmore Girls Companion cover art
Working Together cover art

Critic reviews

"A shimmering piece of work, in which the flash illuminates the creative act." (Kirkus Reviews)
"With Madboy, Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun." (Jerry Della Femina)
"Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard Kirshenbaum is Long G'Island's Don Draper." (James Patterson)

What listeners say about Madboy

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.