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Get Your Ducks in a Rowe, Business Writing & Communication
- Think - Write - Present - Sell: A Fable by 45 Year Marketing Veteran Jim Rowe
- Narrated by: Katherine Leask
- Length: 1 hr and 28 mins
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Summary
First of a two-book series to address problem solving and writing skills among your team or students via a simple proven formula that is the foundation to structured thinking, to write clearly, to persuade a target audience to say yes. You can put it into practice right away!
Problem: Grads lack critical thinking and writing skills, but think they're proficient.
Payscale: 60 percent of managers say grads lack problem solving skills. 40 percent say they can’t write. Yet, 80 percent of grads say they’re proficient in both.
Inside Higher Ed: Percent that managers say grads lack: Problem Solving: 44 percent; Communication 58 percent
American Association of Colleges & Universities: Percent that managers say grads lack: Problem Solving: 74 percent; Communication: 73 percent
Impact: Poor corporate productivity and training needs.
Conclusion: Grads don’t recognize the problem. News of the issue is low. Current solutions aren’t working.
Solution: “To write is to think.”
Get Your Ducks in a Rowe, Book 1 - Business Writing & Communication provides a proven process for grads and all execs to Think – Write – Present – Sell. Inspired by Who Moved My Cheese, Get Your Ducks in a Rowe is a quick, simple fable based upon a proven 10-step formula to better problem solving and communication. It structures an exec's thought process to both solve problems and craft a document or presentation to a relevant target audience.
Written by 45 year marketing veteran Jim Rowe, who had senior level (VP Marketing/President/Sr. Partner) client and agency side positions, and over 30 years of agency ownership.