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The B2B Selling Guidebook
- Narrated by: Jim Irving
- Length: 4 hrs and 1 min
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The B2B Selling Guidebook
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Summary
The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business-to-Business selling. The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end "Enterprise" sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With examples taken directly from his career, from the early stages all the way to senior corporate executive and managing director/CEO roles, the audiobook delivers powerful lessons on the reality of selling that can be applied immediately!
Are you new to B2B Selling? Or highly experienced and wanting a powerful refresh? Or just interested in the reality of the world of business? Then this is the book for you. The author has represented a broad range of international corporates and also a large number of startups that he has supported in more recent years. He has operated in many industries and sectors and across the world.
Visit b2bsellingguidebook.com for more information.
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Critic reviews
"His no-frills, straightforward and ethical approach to building a world-class sales organization is something to this day that I not only admire but also strive to emulate." (David Rode. Former Senior Vice President, International Operations, Information Builders Inc (IBI))
"The selling process offers a peep-hole into the human condition. In this book, Jim helps the salesperson see reality, develop insights and then, most of all, add long-term value to the client-supplier relationship." (Bob Bishop, former Chairman & CEO, Silicon Graphics, Inc.)
"A key objective for any company is revenue growth. Jim Irving is one of the select band of individuals with a long track record of making a real difference where it matters most - the bottom line." (Jim Green, CEO and Co-Founder, Spartan Solutions)
What listeners say about The B2B Selling Guidebook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andrew
- 15-04-22
An excellent book for improving B2B sales
The book is written in a very personal way and Jim is a great story teller. He has included many real life scenarios from sales meetings in board rooms, to interviews, to dealing with competitors and even life lessons from his own personal life, which were very enlightening. His knowledge and vast experience from over 40 years of perfecting his craft really shine though.
Jim portrays an honesty in his writing and reinforces the message that relationships, connection and collaboration are what make good business. The best way to 'win a deal' is when all sides are happy and not just one. Indeed, his stories about meeting rival competitors years down the line and sharing friendly conversations about deals won and lost shines some warmth on what many people could see as a ruthless business industry.
I personally listened to the audio book of The B2B Selling Guidebook which is very well narrated by Jim himself and a nice length at just over four hours long. If you are a business owner who sells B2B or work in sales and want to learn more from real life experience, whilst being entertained with some incredible stories at the same time, this will be a fantastic read for you.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 08-04-24
Practical advice
Author clearly had a lot of experience, thank you for sharing your lessons from your business life. More towards high end accounts.
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