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Collaboration Is King
- How Game-Changers Create Marketing Partnerships That Build Brands and Grow Businesses
- Narrated by: Brady Sadler
- Length: 9 hrs and 16 mins
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Collaboration Is King
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Summary
We are at a pivotal time in marketing. Consumers have endless choice, abundant access, and a million ways to interact. They only spend time with brands that resonate, matter, and add value. Even if your brand delivers, you still have to contend with the increasing noise and find unique ways to reach people.
Smart marketers are learning how to overcome this by teaming up with other brands. What has historically been classified as a partnership is now an opportunity to truly collaborate, setting up a new playing field that helps marketers reach audiences, reveal what their brands stand for, increase sales, and build lasting relationships.
Curiosity and connecting the seemingly unconnected
In Collaboration Is King, we’ll dive into the collaboration space, explore the modern brand, and look at what’s required to deploy marketing that moves people. In doing so, we’ll explore how to make the most of this approach and how to create a culture of collaboration in your work space. Additionally, because none of what we do occurs in a vacuum, we will examine ways to nurture our own passions, curiosity, and creativity.
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Critic reviews
"Brady has beautifully laid out how collaboration is the new creativity for modern brands. Collaboration is King is jammed with insights and inspiring stories to help you amplify your brand in a noisy and saturated world. It’s the book I hope my competition doesn’t read!” (Eric Ryan, Method and OLLY cofounder)