• E009 - Measurement

  • Jan 9 2025
  • Length: 22 mins
  • Podcast

  • Summary

  • Today, we discuss high-level principles for your affiliate measurement (analytics) strategy. We’ll cover the 2 big questions your dashboards should be answering, we dig into 9 metrics you might not be watching, and we hit on the importance of connecting marketing stage and performance stage data.

    Timestamps:

    (00:00) True North (01:34) Driving questions (01:53) Delivering for your partners (04:26) Partners delivering for you (06:35) Combining data sources (09:34) Effective dashboards (16:49) 9 key metrics to watch (22:26) Wrap up

    Where to find Carlos:

    • LinkedIn
    • Twitter/X

    Find Us:

    Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.

    Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about E009 - Measurement

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.