We sit with Tomas Campos, CEO at Spinwheel. Spinwheel’s product caught my attention because affiliate marketers could use their product to reduce the friction in their application processes.

Timestamps:

Where to find Carlos:

• LinkedIn
• Twitter/X

Where to find Tomas:

• LinkedIn

Find Us:

Don't forget to subscribe and review our show. If you’re interested in being a guest, email me at carlos@newmarketgrowth.com.

We sit with David Nohe, CEO of FinGoal, to discuss the CFPB’s Rule 1033 on Open Banking and the implications it has for bank marketers.

Timestamps:

(00:00) David Nohe, CEO of Fingoal

(01:59) The 101 on CFPB Rule 1033

(09:32) Consumer consent

(18:04) Future of subscription models

(22:52) Funnel dynamics / friction

(24:09) Credit bureau vs. open banking data

(26:43) Why be concerned or optimistic

(32:10) Banks' strategic opportunities

(41:37) Wrap up and dinner bet

Where to find Carlos:

• LinkedIn
• Twitter/X

Where to find David Nohe:

• LinkedIn
• Twitter/X - @fingoaldavid

References:

Ten Take-Aways on 1033 for Community Bankers https://www.linkedin.com/pulse/ten-take-aways-1033-community-bankers-david-nohe-yo8cc/?trackingId=WR0OUVGdRGahil7tCSZ48w%3D%3D

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.

Personal finance platforms (like Credit Karma) are now at scale, with the ability to recommend products at the 1:1 user level. Further, they’re incentivized to recommend niche products that are highly customized to each user. Lending products, however, are designed for mass audiences. This disconnect presents a huge opportunity for lenders.

Timestamps:

(00:00) Why personalization matters (04:06) Hyper-niche lending products (05:37) Social media and niche content (08:43) Opportunities in financial services (12:57) Where I see this all going (15:01) Wrap up

Where to find Carlos:

• LinkedIn
• Twitter/X

References:

The case for building hyper-niche lending products https://www.thefreetoaster.com/p/hyper-niche-lending-products

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.