In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive into the world of podcast SEO and keyword optimization to help your podcast get discovered.

This episode is bought to you by POD SCHOOL, the ultimate free community for serious podcasters!

Learn actionable tips on integrating relevant keywords, optimising show descriptions, and leveraging transcripts to rank higher on platforms like Spotify, Apple Podcasts, and Amazon Music. If you’re serious about growing your audience and maximising your podcast’s visibility, this episode is packed with practical SEO strategies for podcasters.

• How to Choose the Right Keywords for Your Podcast
• Learn how to use tools like Google Trends, Uber Suggest, and YouTube auto-fill to identify trending and relevant keywords for your podcast.
• Best Practices for Keyword Integration
• Discover how to naturally integrate keywords into your episode titles, descriptions, and show notes without sounding spammy.
• SEO for Podcast Platforms
• Uncover the secrets of optimizing your overall show description and leveraging podcast hosting platforms like Libsyn, Buzzsprout, and Podbean for SEO.
• Using Transcripts to Boost SEO
• Find out how platforms like Otter.ai can help you create transcripts that improve accessibility and searchability for your podcast.
• Retention Metrics & Podcast Growth
• Learn why listener retention and engagement are becoming increasingly critical for podcast discoverability.

1. Podcast SEO Basics: Why keywords and organic search are crucial for podcast growth.
2. Keyword Research Tools: Using ChatGPT, Uber Suggest, and Google Trends for better keyword strategies.
3. Optimizing Episode Titles and Descriptions: Writing engaging, keyword-rich titles and descriptions.
4. Transcripts for Accessibility and SEO: How transcripts can increase your podcast’s visibility.
5. Audience Retention Strategies: Understanding how retention impacts rankings and future discoverability.

• 50% of podcasts are found through organic search, so optimizing your podcast is essential.
• Small changes, like improving show notes or adding transcripts, can lead to big SEO wins.
• Consistency in keyword usage across all platforms ensures maximum audience reach.

If you found this episode helpful, share it with someone who’s ready to level up their podcast SEO. For more insights and tips, join our free community at Pod School – the ultimate platform for serious podcasters.

By implementing the strategies discussed in this episode, you’ll have everything you need to grow your podcast audience and rank higher on podcast platforms.