Liz Rodrigo, CEO and co-founder of Cali Lily, joined the show to discuss the rising popularity of cannabis edibles, particularly among younger generations who are increasingly choosing them over alcohol. Liz highlighted the appeal of edibles due to their convenience and lack of lingering effects compared to alcohol.

Cali Lily distinguishes itself through its commitment to using high-quality ingredients, such as solventless live rosin, and providing complete transparency about the strain and farm origin of the cannabis used in their products. Liz emphasized that this commitment to quality and transparency is a core value of the Cali Lily brand.

The conversation explored the evolving landscape of cannabis consumption, with a focus on empowering consumers to choose when and how they use edibles. Cali Lily's globally-inspired flavors and commitment to conscious consumption align with this evolving consumer mindset.

Currently available in California, Cali Lily has ambitious expansion plans, including bringing dispensaries online. Liz encouraged interested dispensary owners to connect with her to discuss opportunities. She also shared her personal journey that inspired her to create Cali Lily, underscoring the brand's authentic story and commitment to quality cannabis experiences.