Liz Rodrigo, CEO and co-founder of Cali Lily, joined the show to discuss the rising popularity of cannabis edibles, particularly among younger generations who are increasingly choosing them over alcohol. Liz highlighted the appeal of edibles due to their convenience and lack of lingering effects compared to alcohol.

Cali Lily distinguishes itself through its commitment to using high-quality ingredients, such as solventless live rosin, and providing complete transparency about the strain and farm origin of the cannabis used in their products. Liz emphasized that this commitment to quality and transparency is a core value of the Cali Lily brand.

The conversation explored the evolving landscape of cannabis consumption, with a focus on empowering consumers to choose when and how they use edibles. Cali Lily's globally-inspired flavors and commitment to conscious consumption align with this evolving consumer mindset.

Currently available in California, Cali Lily has ambitious expansion plans, including bringing dispensaries online. Liz encouraged interested dispensary owners to connect with her to discuss opportunities. She also shared her personal journey that inspired her to create Cali Lily, underscoring the brand's authentic story and commitment to quality cannabis experiences.

Dominique White, Director of People and Operations at Ivy Hall, shared insights into the dispensary's unique approach to cannabis retail. Ivy Hall prioritizes a sensory-driven experience, educating customers about terpenes and cannabinoids while fostering a welcoming and human-centered environment. As the first social equity dispensary in Illinois, Ivy Hall has grown to nine locations with a tenth slated to open in January 2025.

Ivy Hall distinguishes itself through its commitment to both customer and employee experience. This dedication has garnered significant recognition, including a visit from Illinois Governor JB Pritzker. The dispensary's Charter Club offers members exclusive perks and discounts based on spending levels, enhancing customer loyalty and engagement. Ivy Hall also runs creative promotions, like their upcoming Wonka-themed Black Friday giveaway, to further engage customers.

Employee training is a cornerstone of Ivy Hall's success. The company prioritizes hiring individuals with transferable skills from traditional retail or the cannabis industry, and utilizes tools like Rvt and See Talent for comprehensive product knowledge and customer service training. Employees are encouraged to try products and make informed recommendations, fostering a culture of expertise and customer care.

Beyond its business operations, Ivy Hall actively engages in community outreach. Their "Blood for Bud" campaign, in partnership with Vitaland, hosts blood drives across their locations, making a tangible impact on public health. The dispensary also advocates for policy changes and supports expungement efforts for those with past cannabis-related convictions. With locations throughout the Chicagoland area, Ivy Hall is a growing force in Illinois' cannabis landscape.

Lilach Mazor Power, representing Giving Tree Dispensary, joined the show Grassroots Marketing to discuss her upcoming panel at MJ Biz in Las Vegas where she will be sharing insights on navigating the Arizona cannabis market. Lilach highlighted key factors for success in Arizona, including understanding market trends, product categories, pricing strategies, and emerging opportunities like the recent legalization of adult-use cannabis home delivery.

Beyond market analysis, Lilach emphasized Giving Tree's commitment to community engagement and education. Their "Coffee and Cannabis Series" provides a welcoming space for adults aged 55 and older to learn about cannabis in a pressure-free environment. This initiative reflects Giving Tree's dedication to responsible cannabis education and accessibility.

Giving Tree's success stems from its strong community ties. Lilach highlighted their commitment to corporate citizenship, with over $120,000 donated to charities and extensive employee volunteerism. By fostering a welcoming and transparent environment, Giving Tree aims to destigmatize cannabis and demonstrate its positive role in the community.

The dispensary's competitive pricing, focus on high-quality products, and support for local businesses contribute to its unique selling points. Located at 701 West Union Hills Drive in Phoenix, Arizona, Giving Tree Dispensary offers a comfortable and informative customer experience. Customers can also access their products through a partnership with Grasp delivery services.