Dominique White, Director of People and Operations at Ivy Hall, shared insights into the dispensary's unique approach to cannabis retail. Ivy Hall prioritizes a sensory-driven experience, educating customers about terpenes and cannabinoids while fostering a welcoming and human-centered environment. As the first social equity dispensary in Illinois, Ivy Hall has grown to nine locations with a tenth slated to open in January 2025.

Ivy Hall distinguishes itself through its commitment to both customer and employee experience. This dedication has garnered significant recognition, including a visit from Illinois Governor JB Pritzker. The dispensary's Charter Club offers members exclusive perks and discounts based on spending levels, enhancing customer loyalty and engagement. Ivy Hall also runs creative promotions, like their upcoming Wonka-themed Black Friday giveaway, to further engage customers.

Employee training is a cornerstone of Ivy Hall's success. The company prioritizes hiring individuals with transferable skills from traditional retail or the cannabis industry, and utilizes tools like Rvt and See Talent for comprehensive product knowledge and customer service training. Employees are encouraged to try products and make informed recommendations, fostering a culture of expertise and customer care.

Beyond its business operations, Ivy Hall actively engages in community outreach. Their "Blood for Bud" campaign, in partnership with Vitaland, hosts blood drives across their locations, making a tangible impact on public health. The dispensary also advocates for policy changes and supports expungement efforts for those with past cannabis-related convictions. With locations throughout the Chicagoland area, Ivy Hall is a growing force in Illinois' cannabis landscape.