Grow Your Podcast Audience: Networking, Guesting, and Social Media Tips brought to you by Pod School

Welcome to How to Start, Grow, and Monetise Your Podcast, hosted by James Burtt and Alex Chisnall. In this episode, we tackle one of the most frequently asked questions: How can you grow your podcast audience? Discover actionable strategies that leverage social media, networking, guest appearances, and SEO to increase your reach and impact.

Leveraging Social Media for Podcast Growth

• Secure Social Media Handles: Learn why claiming handles across platforms is essential and how to creatively adapt if your preferred name is taken.
• Leverage Personal Brands: Use your existing social media following to amplify your podcast content and connect with your audience.
• Platform-Specific Strategies: Discover why LinkedIn might be the best platform for B2B podcasts, while TikTok and YouTube Shorts excel at discoverability.

Networking and Utilizing Your Existing Audience

• Tap Into Your Network: Identify existing connections, forums, and newsletters within your niche to engage your target audience.
• Form Strategic Partnerships: Invite industry leaders or influential figures as guests to attract their followers to your podcast.
• Make Guesting Easy: Provide tools like short clips and social media assets to make it simple for your guests to promote their episode.

Guesting on Other Podcasts

• Be Tactical About Guesting: Guest on shows with established audiences that align with your niche to attract listeners already consuming similar content.
• Pod Swaps and Collaborations: Partner with other podcasters for mutually beneficial audience growth.
• Use Tools to Find Opportunities: Explore platforms like Podbooker and Matchmaker.fm to discover guesting opportunities.

Creating Content That Converts

• Focus on Goals: Tailor your content to align with your podcast’s purpose—whether to educate, entertain, or drive leads.
• Drive Long-Form Engagement: Use short-form content to highlight key takeaways and encourage listeners to dive into full episodes.

• Leverage What You Already Have: Your existing network and personal brand can be powerful tools for growth.
• Be Strategic With Guests: Collaborate with individuals whose audiences align with your target listeners.
• Don’t Overlook Niche Platforms: LinkedIn, newsletters, and industry forums can help you connect with your ideal audience.
• Consistency is Key: Regularly post on the platforms where your audience is most engaged.

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