I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value.

We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount…

Using upsells and product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to ensure your customers have the best possible experience shopping with you, which helps increase your conversion rate, AND improves their experience using the products they’ve bought.

Here’s what we all need to know about business - there are really only 3 ways to grow:
1. Increase the number of customers who buy from you
2. Increase the amount of money customers spend per transaction
3. Increase the frequency of times each customer buys from you

With the right bundle strategy, you can actually improve all 3 of those methods of growth, and during today’s podcast episode I’ll walk you through how and why this works.

Episode’s Show Notes: https://www.catherinelangman.com/episode-251/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

www.catherinelangman.com/christmas

https://productpreneurmarketing.com/lets-talk-2

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Other Ways To Enjoy This Episode:

Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739

Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6

Youtube: https://www.youtube.com/@scalemyecomstore