Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.In this episode, Ari, Abe, and Marielle discuss:Marielle's journey and inspiration for starting a mermaid swimming schoolThe transition from in-person classes to online courses due to geographical limitations and COVID-19Details about the two types of online courses offered by AquaMermaidChallenges and strategies for teaching a physical skill like mermaiding onlineFeedback and community engagement in the online course settingsPromotion and marketing strategies for niche coursesThe business model, focusing on booking mermaid performers and its integration with the trainingAdvice for other course creators, including conducting pilot versions and gathering feedbackThe importance of finding and engaging with niche communities for client acquisition“Then I decided maybe I make a digital course. That way I can reach more people, especially with a niche training like this.” — Marielle Chartier HenaultGuest Bio:Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment. Renowned as an expert in mermaid tail costumes and underwater stunts for movies, Marielle has trained thousands of mermaid enthusiasts and professionals around the world. Her company specializes in delivering magical mermaid performances for a variety of events, including kids’ parties, real estate showings, and pool parties.Under Marielle’s leadership, Aquamermaid has set the highest industry standards, offering top-tier entertainment services and lessons. Her innovative training methods empower both aspiring and professional mermaids to master the art of underwater performance. Beyond her entrepreneurial achievements, Marielle champions water safety, body positivity, and creative self-expression through aquatic arts. Her expertise and influence continue to shape the future of mermaid entertainment on a global scale.Resources or websites mentioned in this episode:MiraseeRuzukuMarielle’s website: AquaMermaidMarielle’s Instagram account: @aquamermaidschoolMarielle’s TikTok account: @mermaid.marielleAquaMermaid’s YouTube Channel: AquaMermaidCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Expanding a Global Mermaid Brand Online (Marielle Chartier Henault) coming soon.
