Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years.

In this episode, we discuss:

• Mapping content against the customer journey
• Actively thinking about the customer journey, or role-playing
• How content should serve both SEO and conversion goals

Dive in:

[06:14] Mapping on-site content to customer journey.

[08:37] User journey encompasses emotional journey with brand.

[10:27] Understanding customers ensures effective content creation journey.

[15:23] SEO content must be user-friendly and adaptable.

[18:05] Involve customer service in content creation process.

[21:07] Adaptable strategies enhance organic content flow efficiency.

[22:53] Insider Tips from Hannah!

Find the notes here: https://keepopt.com/230

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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