• Ep. #122 Introducing the Athena Pledge: A New Initiative to Spark Brand Investment in Women’s Sports, ft. Pete Giorgio

  • Nov 8 2024
  • Length: 29 mins
  • Podcast

Ep. #122 Introducing the Athena Pledge: A New Initiative to Spark Brand Investment in Women’s Sports, ft. Pete Giorgio

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  • Summary

  • In episode #122 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global and US Sports Practice Leader at Deloitte, and one of the key leaders behind the newly announced Athena Pledge to bring more investment into women’s sports.

    The Athena Pledge is a 1st-of-its-kind platform with four founding members including AT&T, Capital One, Cisco, and Deloitte, who have united to advance strategic efforts around women’s sports.

    The #goal of the Athena Pledge is two-fold:

    • 1️⃣ To mobilize investment, research, and opportunities in women’s sports.
    • 2️⃣ To rally other brands to commit to increased spending and support of the women’s sports ecosystem.

    In this episode, hear Caroline & Pete talk about the short & long-term plans for the Athena Pledge and why the founding members believe it’s good for business - and good for society - to invest in women’s sports.

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