In episode #122 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global and US Sports Practice Leader at Deloitte, and one of the key leaders behind the newly announced Athena Pledge to bring more investment into women’s sports.

The Athena Pledge is a 1st-of-its-kind platform with four founding members including AT&T, Capital One, Cisco, and Deloitte, who have united to advance strategic efforts around women’s sports.

The #goal of the Athena Pledge is two-fold:

• 1️⃣ To mobilize investment, research, and opportunities in women’s sports.
• 2️⃣ To rally other brands to commit to increased spending and support of the women’s sports ecosystem.

In this episode, hear Caroline & Pete talk about the short & long-term plans for the Athena Pledge and why the founding members believe it’s good for business - and good for society - to invest in women’s sports.

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In episode #120 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Leela Srinivasan - the CEO of Parity, Olga Harvey - the COO at the Women’s Sports Foundation, and Mike Nichols - the Chief of Sponsorship Strategy & Activation at Group 1001 and Gainbridge - to discuss a very special women’s sports program taking place this November called Parity Week by Gainbridge.

Gainbridge, Parity & the Women’s Sports Foundation are teaming up to “invest in the future of women’s sports.”

Inspired by Billie Jean King - who started the Women’s Sports Foundation 50 years ago with a $5,000 check - this year, Parity Week by Gainbridge includes the distribution of $150,000 in grants to 21 deserving organizations that support girls & women through sports & education.

Throughout the month of November, grant recipients will execute projects to create more access and opportunities for girls & women in sports across the U.S.

In this episode, hear all the details of the 2024 edition of Parity Week by Gainbridge, and why Parity, the Women’s Sport Foundation, and Gainbridge are committed to helping the next generation of girls & women pursue their athletic dreams.

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In episode #120 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jax Diener, one of the owners of Watch Me! Sports Bar, which is a new women’s sports bar located in Long Beach, California.

For a long time, Jax has had the desire to own a bar where women could feel comfortable gathering to watch sports.

After learning about The Sports Bra in Portland, Jax immediately went for it, and started collaborating with other leaders in the women’s sports bar movement like Jenny from The Sports Bra, Jen from Rough & Tumble Pub, and Jillian from A Bar of Their Own to pull the plans together for opening Watch Me! in Long Beach.

Today, Jax and the team at Watch Me! are open for business, and on a mission to create a space where women's sports are celebrated, friendships are forged, and empowerment thrives.

In this episode, hear Jax tell the whole story behind Watch Me!, and discuss why it’s been great business to invest in women’s sports.

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Follow GOALS on Twitter: @goals_sports_

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Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop