Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.

In this episode:

• Overview of Lulu.com's print-on-demand services
• Detailed explanation of spiral bound book production
• Limitations and possibilities with spiral binding
• Success stories and case studies
• Direct sales opportunities through Lulu
• Print-on-demand global distribution networks
• Tips for choosing the right binding format

Resources Mentioned:

• Lulu.com print-on-demand platform
• Lulu Shopify plugin for direct sales
• Global print network facilities (US, UK, France, Australia)
• Free downloadable interior files and templates
• Lulu cover creator tool
• WooCommerce and Wix integrations

Book recommendations:

• "Salem's Lot" by Stephen King
• "Write, Publish, Repeat" by Lynette Greenfield

Connect with Lulu:

• Website: https://www.lulu.com/
• Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/new
• Direct Sales Plugins Available Through Lulu
• Shopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopify
• Wix integration: https://www.lulu.com/sell/sell-on-your-site/wix
• WooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerce

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/