Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.

In this episode:

• Overview of Lulu.com's print-on-demand services
• Detailed explanation of spiral bound book production
• Limitations and possibilities with spiral binding
• Success stories and case studies
• Direct sales opportunities through Lulu
• Print-on-demand global distribution networks
• Tips for choosing the right binding format

Resources Mentioned:

• Lulu.com print-on-demand platform
• Lulu Shopify plugin for direct sales
• Global print network facilities (US, UK, France, Australia)
• Free downloadable interior files and templates
• Lulu cover creator tool
• WooCommerce and Wix integrations

Book recommendations:

• "Salem's Lot" by Stephen King
• "Write, Publish, Repeat" by Lynette Greenfield

Connect with Lulu:

• Website: https://www.lulu.com/
• Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/new
• Direct Sales Plugins Available Through Lulu
• Shopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopify
• Wix integration: https://www.lulu.com/sell/sell-on-your-site/wix
• WooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerce

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Dave Chesson, founder of Kindlepreneur and Publisher Rocket, shares his expertise on Amazon keyword optimization and book marketing. As the creator of one of the most popular keyword research tools for authors, Dave provides insights into how authors can better position their books for discovery on Amazon.

In this episode:

• The story behind Publisher Rocket's development
• Understanding Amazon's keyword system
• How to optimize your seven KDP keyword boxes
• Different approaches for fiction vs non-fiction keywords
• Using the new reverse ASIN tool for research
• Tips for analyzing competition and market potential
• Best practices for keyword research and implementation

Resources mentioned:

• Publisher Rocket
• Kindlepreneur.com Guides
• 7 Kindle Keywords: Use All 50 Characters or Not?
• Kindle Keyword Strategy For Fiction Authors
• Amazon KDP
• Kindlepreneur Tools and Services

Book recommendations:

• Dungeon Crawler Carl series by Matt Dinniman

Connect with Dave Chesson:

• Website: https://kindlepreneur.com/
• YouTube: https://www.youtube.com/@Kindlepreneur
• Contact: https://kindlepreneur.com/contact-me/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Suzy K Quinn is a bestselling author with over 20 books across romantic comedy and thriller genres. Her self-published works include the successful Bad Mother's Diary series and The Ivy Lessons series, which have sold hundreds of thousands of copies. Currently heading the London office of Kevin Anderson Associates' ghostwriting company, Suzy combines her writing expertise with helping other authors develop their manuscripts.

In this episode:

• Suzy's journey from aspiring writer to bestselling author
• The differences between self-publishing and traditional publishing
• Her experience with viral book success on Amazon
• Insights into writing bestselling fiction
• The importance of focusing on craft over marketing
• Her work with Kevin Anderson Associates
• Tips for aspiring authors in different genres
• The value of understanding your readership

Resources mentioned:

• How to Write a Bestseller Course (SPF University)
• Kevin Anderson Associates Editorial Services
• London Book Fair
• 20 Books Conference

Book recommendations:

• "Lies" by TM Logan
• "The Girl" by Ruth Ware

Connect with Suzy K Quinn:

• Instagram: @SuzyKQuinn
• Twitter: @SuzyKQuinn
• Facebook: Suzy K Quinn
• Website: https://www.suzykquinn.com/
• Books written by Suzy
• Course: How to Write a Bestseller at SPF University

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/