Host: Carla Higgins

Episode Summary: Welcome back to the Double Duty Agent Podcast! In today’s episode, Carla Higgins, your host and coach, is diving into a timely topic: making lead generation feel natural, especially with the holiday season just around the corner. Carla highlights insights from her recent Lead Generation Mastery Workshop, where agents transformed from feeling intimidated by lead generation to feeling empowered and motivated. As we head into November and December, these months offer a unique gift: the perfect opportunity to connect with your database in a meaningful, authentic way.

Key Takeaways:

1. Transformation Through the Lead Generation Mastery Workshop:
   • At the workshop, many agents initially expressed feelings of fear and intimidation around lead generation. Terms like "fear of rejection," "being judged," and "cold calling" were common.
   • By the end of the workshop, agents reported feeling confident and empowered, equipped with practical tools to turn lead generation into a consistent, manageable part of their business.
2. The Holidays: A Natural Lead Generation Opportunity:
   • November and December, though often quieter for transactions, are ideal for building connections.
   • The holiday season gives agents a natural, non-intrusive reason to reach out, allowing them to reconnect and express gratitude while staying top of mind for potential future business.
3. Scripts for Warm Holiday Outreach:
   • Call Script: Reach out to confirm mailing addresses for holiday cards, ending with a gentle offer to help with any real estate questions or updates.
   • Text Message Script: Ask contacts if you can confirm their mailing address for a holiday greeting, subtly inviting a conversation about real estate.
   • Direct Message Script (Social Media): Perfect for casual contacts, this script is friendly and focused on keeping connections alive.
4. The Power of the “Magic Question”:
   • By asking, “Who do you know that might need my help with real estate?” you plant a seed that encourages contacts to consider potential referrals, keeping lead generation light and natural.
   • If asked five times daily, this simple question can create over 150 new opportunities each month.
5. Holiday Gratitude Challenge:
   • Carla’s November Gratitude Challenge is open to all! Join for free, and each week you’ll have a chance to win prizes while spreading gratitude and strengthening relationships with handwritten notes.
6. Special Offer: Lead Generation Mastery Workshop Access:
   • If you’re ready to transform your lead generation approach, the full Lead Generation Mastery Workshop is available for just $49. This includes recordings and all workshop resources, so you can work through it at your own pace and create a system that works for you.

Visit https://doubledutypodcast.com to Sign up for the November Gratitude Challenge and Get access to the Lead Generation Mastery Workshop

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