Join host Sonia Couto on "Tenacity with Sonia C" as she welcomes Luke Goetting, a Future of Work expert and the founder of Puffingston Presentations. This episode delves into the defining characteristics of Generation Z and their transformative impact on the workforce. As businesses around the globe face the challenge of integrating this dynamic cohort, Luke shares his expert strategies on how to attract, engage, and retain Gen Z talent.

Key Takeaways:

1. Who is Gen Z: Understand who makes up Generation Z and what sets them apart in the job market.
2. Strategic Hiring: Learn why it's critical to have targeted strategies for recruiting Gen Z talent and how these strategies differ from past generations.
3. Workplace Preferences: Discover the unique work environment preferences of Gen Z and how companies can adapt to meet these needs.
4. Effective Communication: Gain insights into the importance of 2-Way Communications and how this approach can resonate with Gen Z's values and expectations.
5. Leadership Adjustments: Explore how leadership styles need to evolve to inspire and motivate Gen Z workers, including the pivotal "Lead with Why" ethos.
6. Professional Development: Understand what professional development opportunities are most attractive to Gen Z and how to incorporate these into your business to foster long-term engagement.
7. Technological Integration: Hear about the significance of embracing new technologies and innovative practices to appeal to tech-savvy Gen Z professionals.
8. Future Trends: Get a glimpse into the future roles Gen Z will play in business and what entrepreneurs should do now to prepare for these changes.

This episode is a must-listen for entrepreneurs, HR professionals, and business leaders aiming to future-proof their organizations by harnessing the potential of Gen Z. Tune in to gain a deeper understanding of how to integrate and benefit from the skills and perspectives of the next generation workforce.