Join host Sonia Couto on "Tenacity with Sonia C" as she welcomes Luke Goetting, a Future of Work expert and the founder of Puffingston Presentations. This episode delves into the defining characteristics of Generation Z and their transformative impact on the workforce. As businesses around the globe face the challenge of integrating this dynamic cohort, Luke shares his expert strategies on how to attract, engage, and retain Gen Z talent.

Key Takeaways:

1. Who is Gen Z: Understand who makes up Generation Z and what sets them apart in the job market.
2. Strategic Hiring: Learn why it's critical to have targeted strategies for recruiting Gen Z talent and how these strategies differ from past generations.
3. Workplace Preferences: Discover the unique work environment preferences of Gen Z and how companies can adapt to meet these needs.
4. Effective Communication: Gain insights into the importance of 2-Way Communications and how this approach can resonate with Gen Z's values and expectations.
5. Leadership Adjustments: Explore how leadership styles need to evolve to inspire and motivate Gen Z workers, including the pivotal "Lead with Why" ethos.
6. Professional Development: Understand what professional development opportunities are most attractive to Gen Z and how to incorporate these into your business to foster long-term engagement.
7. Technological Integration: Hear about the significance of embracing new technologies and innovative practices to appeal to tech-savvy Gen Z professionals.
8. Future Trends: Get a glimpse into the future roles Gen Z will play in business and what entrepreneurs should do now to prepare for these changes.

This episode is a must-listen for entrepreneurs, HR professionals, and business leaders aiming to future-proof their organizations by harnessing the potential of Gen Z. Tune in to gain a deeper understanding of how to integrate and benefit from the skills and perspectives of the next generation workforce.

Join us on "Tenacity with Sonia C" for an inspiring discussion with Chase Friedman, a leader in marrying profit with purpose. This episode delves into how businesses today can achieve significant growth by strategically aligning financial goals with social values.

Key takeaways

1. This includes understanding the shift from shareholder to stakeholder-driven capitalism.
2. Implementing Chase's 'Brand Blueprint' for enhanced brand clarity and marketing impact.
3. Adopting sustainable business practices that drive both profit and social good.

Designed for entrepreneurs and business leaders, this episode offers vital insights into building a business that not only thrives financially but also makes a meaningful impact on society. Whether you're refining your branding strategy or seeking to inspire industry-wide change, Chase's expertise provides a clear roadmap to success.

Subscribe to Tenacity with Sonia C for more inspiring stories and insightful conversations with those who dare to dream and act on their ambitions.

🔗 Connect with us:

Visit our website: www.soniacouto.com

Follow us on Instagram: @TechieSoniaC for behind-the-scenes content and more updates.

Join our community for exclusive content and inspiration.

In this episode of "Tenacity with Sonia C," join us as Lindsey Epperly, CEO of Jetset World Travel, shares her compelling journey of steering her company through a global pandemic. Discover Lindsey's strategies for adapting to the ever-changing travel industry landscape and learn how innovative thinking and flexibility were crucial to her success. This episode will inspire entrepreneurs and business leaders with valuable insights into resilience and adaptability during uncertain times.

Key Takeaways:

• Strategic Adaptation: Learn how Lindsey navigated shifting market dynamics to keep her business thriving.
• Innovation in Crisis: Uncover the innovative approaches that enabled Jetset World Travel to outmaneuver industry downturns.
• Leadership During Uncertainty: Gain insights into effective leadership qualities and decision-making in times of crisis.
• Building Resilience: Explore the personal and professional growth that comes from facing and overcoming challenges.

Tune in for an inspiring discussion on maintaining momentum and vision, even when the world seems to stand still. Whether you're managing a startup or leading a team, this episode offers practical advice on transforming obstacles into opportunities. www.soniacouto.com