Are YOU ready for AutoCulture 2.0? The automotive world is more than a century old, but the leadership model that got us here will not take us more than a few years into the future. While the entire industry is laser-focused on product transformation right now, as we embrace the move from the internal combustion engine to battery electric vehicles (BEVs), we risk neglecting the cultural transformation necessary to make the shift. Many of us are still in the watch-and-wait mindset, hoping (or assuming) improvement will be incremental instead of considering radical changes to the ways we lead and operate as teams. We need to ask ourselves what innovation culture looks and feels like in each of our organizations.

In AutoCulture 2.0, Jan Griffiths culls valuable leadership guidance from automotive and other industry leaders, providing a roadmap for a new incarnation of automotive business culture and leading with Gravitas. This book is a snapshot of just some of the interviews featured on the Automotive Leaders podcast, along with calls to action so you can immediately implement authentic leadership principles. Griffiths urges automotive leaders to lead the charge for changing company culture alongside this technology transformation. Those who don't will get left behind.