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Brandsplaining

Why Marketing Is (Still) Sexist and How to Fix It

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Brandsplaining

By: Jane Cunningham, Philippa Roberts
Narrated by: Sarah Paul
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About this listen

Brought to you by Penguin.

Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.

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Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.

©2021 Jane Cunningham, Philippa Roberts (P)2021 Penguin Audio Advertising Art Gender Studies Marketing
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Critic reviews

'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain

'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin

'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

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Profile Image for Bridget Ryan

Interesting, well-read and informative

Reading this for my uni reading list, brilliantly read and taught me a lot about gendered advertising

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