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Trial lawyer Jefferson Fisher has gained millions of followers through short, simple, practical videos teaching people how to argue less and talk more. And now he offers a tried-and-true framework that will show you how to transform your life and your relationships. His down-to-earth teachings and actionable strategies have helped countless people navigate life’s toughest situations.

Influence Without Authority is the classic guide to getting what you need from people you don't control. This book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their "currency," and it's your immediate tool for coaxing their cooperation. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership.

If you are a professional, you have had some instruction or training in negotiation skills. What if the training you received made you a weaker negotiator? What if the theories based on collaboration and Getting to Yes lead to weaker outcomes? What if stress can actually cause a breakthrough to better results? Law professor Cash Nickerson explains how to simply say “maybe not” and leverage the seven tensions of negotiation to your advantage. By using this process, you will master the art of negotiation.

From improvisational tips to take your pitches to the next level to activating your “prey drive” to supercharge prospecting, Eat What You Kill is the synthesis of everything Sam Taggart has learned on his way to becoming the world’s best salesman.

どの職種においても、ビジネスパーソンの仕事の大半は、「説得」です。ビジネスでスピーディーに成果を出すためには、相手からイエスを最短距離で引き出すことが重要です。