Roderick Jefferson
AUTHOR

Roderick Jefferson

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Roderick Jefferson is a Senior Executive with 20+ years of sales leadership. Roderick is the author of the Amazon bestselling book, “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence.” He is also an acknowledged practitioner and keynote speaker in the sales enablement space who understands how to create bridges between internal organizations to empower sales to exceed expectations. He has won numerous awards, including being selected as: • 2025: 100 Entrepreneurs To Know (Black Impact Magazine) • 2024: Top Black Executive Leaders (Black Leaders Worldwide) • 2021: Sales Enablement Lifetime Achievement Award (Selling Power Magazine) • 2021 & 2020: Top 15 Sales & Marketing Influencer (LinkedIn) • 2019: Top 10 Sales Enablement Consultant (Sales Hacker) • 2015: Sales Onboarding Program of the Year (SiriusDecisions) He is also a founding member of the Sales Enablement Society. Roderick has served on several Advisory Boards, including Autobound, Capella University, DemandFarm, Koridor, Leadoff, National Speakers Association (NorCal), Sales for the Culture, Selleration Inc., and Walli Hr. He has held various roles in executive leadership, sales, sales enablement, operations, and customer service experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, Siebel Systems, and Siteimprove.
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