AUTHOR

Laurier Mandin

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Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need. As the founder of Graphos Product, he’s guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies. With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to product creation and marketing. His insights have helped transform struggling products into market leaders and have launched many innovative products to commercial success.

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I Need That

Creating and Marketing Products People Are Compelled to Buy

By: Laurier Mandin

Narrated by: Dean Wendt

Length: 6 hrs and 54 mins

Release date: 17-10-24

Language: English

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