AUTHOR

Ken Rutsky

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Ken helps B2B growth company executives in Sales, Marketing and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Prior to starting his consulting practice, Ken held senior B2B marketing roles including launching the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now, at Netscape from 1995-99, has been CMO at several start-ups and ran Network Security Marketing at McAfee. In the 14 years of his consulting practice, Ken’s clients, including FireEye, ForgeRock, Nimsoft and others, have generated over $14B of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1B+.

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Launching to Leading

How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

By: Ken Rutsky

Narrated by: Ken Rutsky

Length: 3 hrs and 25 mins

Release date: 06-02-19

Language: English

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