Joel Backaler
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Joel Backaler

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Joel Backaler is a global marketing strategist, author, and international keynote. He is the Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of China Goes West. His work has been featured in Forbes, BBC, and The Financial Times. Joel has launched his second book with Palgrave Macmillan, Digital Influence.
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