Jeffrey Shaw
AUTHOR

Jeffrey Shaw

Business & Careers
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I grew up in a place where success wasn’t a given. Nothing about my upbringing suggested I’d one day spend decades working with some of the most affluent families in the U.S. But that’s exactly what happened. As a portrait photographer to the wealthy, I didn’t just take pictures—I built relationships. I learned how they think, what they value, and why they buy. Selling to the rich never felt like selling at all; it was about trust, connection, and understanding the subtle nuances that make all the difference. At the same time, I was running a business—figuring out marketing, pricing, client management, and everything in between. Like most self-employed business owners, I had to learn how to make things work. Over time, I mastered not just the art of selling to high-net-worth clients, but the systems, mindset, and strategies that allow a business to thrive. Now, I help others do the same. For those who sell to affluent clients—whether in luxury services, high-end retail, hospitality, or personal services—I share the deep psychology of luxury buyers, helping them attract, sell to, and retain the kind of clients who don’t just buy but become lifelong advocates. Because when you understand how the wealthy think, selling no longer feels like selling—it feels natural. For small business owners, I offer the kind of coaching I wish I had earlier in my journey. Some are looking to streamline and scale, others want to pivot and build something new, and many are simply tired of working so hard without seeing the growth they know is possible. Through deep strategy, practical systems, and mindset shifts, I help business owners create not just more success, but more freedom. At the heart of it all, I do what I’ve always done: close the gap between where you are and where you want to be. Whether that’s selling to the wealthy, building a thriving business, or stepping into the next level of your success—it all starts with understanding the people you serve. Today, I speak about how to sell to an affluent clientele at events and conferences for organizations such as ASID, NKBA, The Pearl Collective, Design Trust, and Luxury Home Design Summit, and for corporations like Verizon and BMW. I'm the author LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible, The Self-Employed Life: Business and Personal Development Strategies that Create Sustainable Success, and Sell to the Rich: The Insider's Handbook to Selling Luxury. When I'm not traveling or spending as much time in Paris as possible, I'm often hosting Waffle Sundays at my home where friends old and new gather for homemade waffles, a mimosa or two, camaraderie, and genuine connection.
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Best Sellers

Product list
  • The Self-Employed Life cover art

    • The Self-Employed Life

    • Business and Personal Development Strategies That Create Sustainable Success
    • By: Jeffrey Shaw
    • Narrated by: Jeffrey Shaw
    • Length: 6 hrs and 50 mins
    • Release date: 28-09-21
    • Language: English
    • 5 out of 5 stars 3 ratings

    Regular price: £14.99 or 1 Credit

    Sale price: £14.99 or 1 Credit

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  • LINGO cover art

    • LINGO

    • Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
    • By: Jeffrey Shaw
    • Narrated by: Jeffrey Shaw
    • Length: 7 hrs and 31 mins
    • Release date: 22-02-19
    • Language: English
    • 5 out of 5 stars 6 ratings

    Regular price: £14.99 or 1 Credit

    Sale price: £14.99 or 1 Credit

    Try for £0.00

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