AUTHOR

Fredda McDonald

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Fredda McDonald’s career has been characterized by measurable business results in a variety of roles -- from entrepreneur to corporate executive. Early on, she learned at the feet of industry giants like The Coca-Cola Company and Delta Air Lines and later worked with technology start-ups during the original “dot.com” era. McDonald was also tapped to work with the International Olympic Committee on their Global Brand Marketing plan. And she consulted with several of Olympic Partners, such as Visa, which phased into a career focused on payments technology. McDonald served in a senior role with MasterCard for five years and her last corporate job was as EVP of the nation’s largest credit union payments organization, PSCU. McDonald has returned to consulting with her new company, Lydian Management, and with her range of industry perspectives she has developed a framework for innovation that can apply to companies both large and small. In addition to consulting, McDonald is a highly sought after speaker and author, and is a regular contributor to many industry publications.

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BoxBreakers!

The Secrets of Innovation and Creative Thinking in Business

By: Fredda McDonald

Narrated by: Patti Gates

Length: 2 hrs and 15 mins

Release date: 17-02-16

Language: English

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