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Emanuel (Manu) Rosen is a bestselling author whose books have been translated into thirteen languages. His first book, The Anatomy of Buzz (Doubleday, 2000) “managed to generate quite a bit of buzz itself” as BusinessWeek noted when the book was published. His third book, Absolute Value (with Stanford professor Itamar Simonson), won the 2016 American Marketing Association Best Book Award. Emanuel was previously vice president of marketing at Niles Software, where he launched the company’s flagship product, EndNote. He’s presented his work in numerous forums around the world, including at companies such as Google, Intel, and Nike. His work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media. He is married to Daria Mochly-Rosen, they live in Menlo Park, California, and have four adult children.
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