AUTHOR

Allen Weiss

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Allen Weiss, PhD, is the founder and CEO of MarketingProfs, LLC, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in brands such as Intel, Texas Instruments, Informix (an IBM company), banks (Far East National Bank), and insurance companies (AIG). Finally, he is also a senior teacher of mindfulness at InsightLA.org

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The Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling--And What to Do About It

By: Allen Weiss PhD, Debbie J. MacInnis PhD

Narrated by: Allen Weiss

Length: 7 hrs and 30 mins

Release date: 03-06-24

Language: English

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