Alisha Lyndon
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Alisha Lyndon

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Alisha Lyndon is Chief Executive at Momentum ITSMA which she founded in 2011. Bringing 20 years’ experience, she advises technology, professional, and financial services firms on go-to-market growth strategies, key account development, and team alignment. During her career, Alisha has advised a wide range of global enterprises, including Deloitte, Amazon, and State Street. A serial entrepreneur and growth evangelist, Alisha pioneered the idea of Account-Based Marketing to drive growth in strategic accounts. Prior to Momentum ITSMA, Alisha spent 10 years in growth roles at technology vendors, including Microsoft and Logicall. Alisha is the host of America’s top 100 management podcast, "Account-Based Marketing," and "Breaking The Bias." She is also a regular contributor to Forbes and a speaker on growth topics. About Momentum ITSMA Momentum ITSMA is a strategic client growth consultancy dedicated to helping ambitious firms achieve market-beating growth by winning, retaining, and expanding their most valuable client relationships. The firm provides comprehensive research, consulting, and learning services, enabling clients to gain significant market share through developing impactful programs, building high-performing go-to- market teams, and embedding client-focused growth strategies across its revenue operations. Its global membership community and advisory network promote continuous learning and knowledge sharing. The firm has helped its clients to achieve remarkable results, including a 5x increase in win rates, significant improvements in sales velocity, and the certification of thousands of practitioners worldwide in the field of Account-Based Marketing (ABM). Its consultants have unparalleled expertise in understanding how the Global 2,000 make purchasing decisions, and it leverages this knowledge to align teams and deliver exceptional performance. As a trusted partner to leading technology, financial services, and professional services sectors, Momentum ITSMA pioneered Account-Based Marketing. Today, its ongoing innovation ensures that clients consistently outperform their competitors LinkedIn: https://www.linkedin.com/in/alishalyndon Website: www.momentumitsma.com
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  • The ABM Effect cover art

    • The ABM Effect

    • How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth
    • By: Alisha Lyndon
    • Narrated by: Alisha Lyndon
    • Length: 3 hrs and 23 mins
    • Release date: 02-08-23
    • Language: English
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    Regular price: £11.99 or 1 Credit

    Sale price: £11.99 or 1 Credit

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