Strategic Marketing Management

Product list
    • A Very Short Introduction
    • By: Kenneth Le Meunier-FitzHugh
    • Narrated by: Mike Cooper
    • Length: 4 hrs and 8 mins
    • Release date: 20-04-21
    • Language: English
    • Not rated yet
    • Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace....

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    • How the World's Best Consulting and Professional Services Firms Expand Client Relationships
    • By: Tom McMakin, Jacob Parks
    • Narrated by: Steve Menasche
    • Length: 10 hrs and 14 mins
    • Release date: 17-11-20
    • Language: English
    • 4 out of 5 stars 3 ratings
    • Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts....

    Regular price: £12.99 or 1 Credit

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    • The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    • By: Eric Siegel
    • Narrated by: Steven Menasche
    • Length: 11 hrs and 6 mins
    • Release date: 11-05-17
    • Language: English
    • 4 out of 5 stars 12 ratings
    • An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....

    Regular price: £15.99 or 1 Credit

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  • Regular price: £17.99 or 1 Credit

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    • A Primer on the Future of PR, Marketing and Advertising
    • By: Ryan Holiday
    • Narrated by: Ryan Holiday
    • Length: 2 hrs and 17 mins
    • Release date: 05-12-23
    • Language: English
    • 4 out of 5 stars 2 ratings
    • Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business....

    Regular price: £7.99 or 1 Credit

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    • How to See What Others Miss and Predict the Future (Banner of Truth Booklets, Book 6)
    • By: Rohit Bhargava
    • Narrated by: Scott Brick
    • Length: 7 hrs and 11 mins
    • Release date: 30-03-22
    • Language: English
    • Not rated yet
    • Introducing the highly awaited 10th edition of the Wall Street Journal best seller and trend report featuring 10 bold new megatrend predictions that will shape our world in the coming decade....

    Regular price: £14.99 or 1 Credit

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  • Regular price: £14.99 or 1 Credit

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    • Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
    • By: Dan Sullivan
    • Narrated by: Dan Sullivan
    • Length: 1 hr and 51 mins
    • Release date: 07-12-20
    • Language: English
    • 4 out of 5 stars 3 ratings
    • Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience)....

    Regular price: £6.99 or 1 Credit

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    • Earn Your Seat with Strategic Marketing Operations
    • By: Debbie Qaqish
    • Narrated by: Janet Mcleish
    • Length: 7 hrs and 38 mins
    • Release date: 10-03-22
    • Language: English
    • Not rated yet
    • From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom....

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    • Profiting from the Profound Demographic Shifts Ahead
    • By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
    • Narrated by: Tom Parks
    • Length: 7 hrs and 43 mins
    • Release date: 18-04-17
    • Language: English
    • Not rated yet
    • Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities....

    Regular price: £18.99 or 1 Credit

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    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • By: Eric Siegel
    • Narrated by: Nicolas D. Frantela
    • Length: 10 hrs and 7 mins
    • Release date: 30-12-15
    • Language: English
    • 3.5 out of 5 stars 10 ratings
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Regular price: £18.99 or 1 Credit

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    • Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
    • By: Peter Fader
    • Narrated by: Patrick Lawlor
    • Length: 3 hrs and 4 mins
    • Release date: 09-07-24
    • Language: English
    • Not rated yet
    • Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.

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    • How to Spot Signals of Change and Manage Uncertainty
    • By: Martin Schwirn, Peder Inge Furseth - foreword
    • Narrated by: Steve Menasche
    • Length: 8 hrs and 2 mins
    • Release date: 15-04-21
    • Language: English
    • 3 out of 5 stars 1 rating
    • This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms....

    Regular price: £12.99 or 1 Credit

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    • How to Create a Living, Breathing Corporation
    • By: Grant McCracken
    • Narrated by: Fred Berman
    • Length: 6 hrs and 33 mins
    • Release date: 16-12-09
    • Language: English
    • 4 out of 5 stars 2 ratings
    • Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business....

    Regular price: £14.99 or 1 Credit

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    • How to Mine Your Business for Its Hidden Gold
    • By: Tim Wesley
    • Narrated by: Sam Slydell
    • Length: 2 hrs and 41 mins
    • Release date: 16-09-16
    • Language: English
    • Not rated yet
    • The strategies in this book - when implemented with care - are guaranteed to make you more money with less effort....

    Regular price: £6.99 or 1 Credit

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    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 17-03-20
    • Language: English
    • 5 out of 5 stars 1 rating
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Regular price: £23.99 or 1 Credit

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    • How Your Business Will Profit from Innovative and Strategic Collaboration
    • By: David Nour
    • Narrated by: David Nour
    • Length: 9 hrs and 46 mins
    • Release date: 30-05-17
    • Language: English
    • 3 out of 5 stars 2 ratings
    • Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you....

    Regular price: £15.99 or 1 Credit

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    • By: Darrell Bricker
    • Narrated by: Michael Anthony
    • Length: 9 hrs and 29 mins
    • Release date: 31-03-20
    • Language: English
    • Not rated yet
    • Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? Find out more....

    Regular price: £12.99 or 1 Credit

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    • A Financially Simple Guide to Selling a Business for Maximum Profit
    • By: Justin Goodbread
    • Narrated by: Justin Goodbread
    • Length: 7 hrs and 56 mins
    • Release date: 17-09-19
    • Language: English
    • 4 out of 5 stars 1 rating
    • Eighty percent of small businesses never sell. If you own a business and plan to retire one day, the sale of your business must be part of your retirement strategy. Are you like most business owners with all of your net worth tied up in your business? Find out more....

    Regular price: £14.99 or 1 Credit

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    • Cómo funciona realmente la estrategia de empresa
    • By: A. G. Lafley, Roger L. Martin
    • Narrated by: Carlos Durán Rincón
    • Length: 7 hrs and 44 mins
    • Release date: 10-01-24
    • Language: Spanish
    • Not rated yet
    • Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas...

    Regular price: £13.99 or 1 Credit

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