Strategic Marketing Management
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Marketing
- A Very Short Introduction
- By: Kenneth Le Meunier-FitzHugh
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Unabridged
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrated by: Mike Cooper
- Length: 4 hrs and 8 mins
- Release date: 20-04-21
- Language: English
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Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace....
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- By: Tom McMakin, Jacob Parks
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Unabridged
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Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.
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Never Say Sell
- How the World's Best Consulting and Professional Services Firms Expand Client Relationships
- Narrated by: Steve Menasche
- Length: 10 hrs and 14 mins
- Release date: 17-11-20
- Language: English
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Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Marketing vehicle for the author
- By Mat Brunt on 09-02-18
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 11-05-17
- Language: English
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Strategic Advertising Management (6th Edition)
- By: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release date: 31-12-21
- Language: English
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications....
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.
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Very average I’m afraid
- By Edward Franek on 24-12-23
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Release date: 05-12-23
- Language: English
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Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business....
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Non Obvious Megatrends
- How to See What Others Miss and Predict the Future (Banner of Truth Booklets, Book 6)
- By: Rohit Bhargava
- Narrated by: Scott Brick
- Length: 7 hrs and 11 mins
- Unabridged
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For the past 10 years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal 10 revolutionary new megatrends that are transforming how we work, play, and live.
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Non Obvious Megatrends
- How to See What Others Miss and Predict the Future (Banner of Truth Booklets, Book 6)
- Narrated by: Scott Brick
- Length: 7 hrs and 11 mins
- Release date: 30-03-22
- Language: English
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Introducing the highly awaited 10th edition of the Wall Street Journal best seller and trend report featuring 10 bold new megatrend predictions that will shape our world in the coming decade....
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Chase One Rabbit: Strategic Marketing for Business Success
- By: David Parrish
- Narrated by: David Parrish
- Length: 5 hrs and 11 mins
- Unabridged
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Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.
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Marketing made easy
- By SteveN on 13-10-19
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Chase One Rabbit: Strategic Marketing for Business Success
- Narrated by: David Parrish
- Length: 5 hrs and 11 mins
- Release date: 29-01-16
- Language: English
- Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect....
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 51 mins
- Unabridged
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- Narrated by: Dan Sullivan
- Length: 1 hr and 51 mins
- Release date: 07-12-20
- Language: English
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience)....
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From Backroom to Boardroom
- Earn Your Seat with Strategic Marketing Operations
- By: Debbie Qaqish
- Narrated by: Janet Mcleish
- Length: 7 hrs and 38 mins
- Unabridged
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From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age. This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing.
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From Backroom to Boardroom
- Earn Your Seat with Strategic Marketing Operations
- Narrated by: Janet Mcleish
- Length: 7 hrs and 38 mins
- Release date: 10-03-22
- Language: English
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From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom....
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Release date: 18-04-17
- Language: English
- Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- By: Eric Siegel
- Narrated by: Nicolas D. Frantela
- Length: 10 hrs and 7 mins
- Unabridged
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An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
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Good overview but no technical content
- By Jason Newbatt on 22-09-16
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Narrated by: Nicolas D. Frantela
- Length: 10 hrs and 7 mins
- Release date: 30-12-15
- Language: English
- In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- By: Peter Fader
- Narrated by: Patrick Lawlor
- Length: 3 hrs and 4 mins
- Unabridged
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrated by: Patrick Lawlor
- Length: 3 hrs and 4 mins
- Release date: 09-07-24
- Language: English
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Small Data, Big Disruptions
- How to Spot Signals of Change and Manage Uncertainty
- By: Martin Schwirn, Peder Inge Furseth - foreword
- Narrated by: Steve Menasche
- Length: 8 hrs and 2 mins
- Unabridged
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An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.
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Small Data, Big Disruptions
- How to Spot Signals of Change and Manage Uncertainty
- Narrated by: Steve Menasche
- Length: 8 hrs and 2 mins
- Release date: 15-04-21
- Language: English
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This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms....
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- By: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release date: 16-12-09
- Language: English
- Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business....
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Deep Equity
- How to Mine Your Business for Its Hidden Gold
- By: Tim Wesley
- Narrated by: Sam Slydell
- Length: 2 hrs and 41 mins
- Unabridged
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The strategies in this book - when implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands of dollars - including your competitors.
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Deep Equity
- How to Mine Your Business for Its Hidden Gold
- Narrated by: Sam Slydell
- Length: 2 hrs and 41 mins
- Release date: 16-09-16
- Language: English
- The strategies in this book - when implemented with care - are guaranteed to make you more money with less effort....
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- By: John Kay, Mervyn King
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Unabridged
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrated by: Roger Davis
- Length: 15 hrs and 50 mins
- Release date: 17-03-20
- Language: English
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- By: David Nour
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Unabridged
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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?
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love it. cofounder myrep.com
- By Anonymous User on 06-06-20
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Release date: 30-05-17
- Language: English
- Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you....
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Next
- By: Darrell Bricker
- Narrated by: Michael Anthony
- Length: 9 hrs and 29 mins
- Unabridged
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.
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Next
- Narrated by: Michael Anthony
- Length: 9 hrs and 29 mins
- Release date: 31-03-20
- Language: English
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? Find out more....
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The Ultimate Sale
- A Financially Simple Guide to Selling a Business for Maximum Profit
- By: Justin Goodbread
- Narrated by: Justin Goodbread
- Length: 7 hrs and 56 mins
- Unabridged
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Eighty percent of small businesses never sell. If you own a business and plan to retire one day, the sale of your business must be part of your retirement strategy. Are you like most business owners with all of your net worth tied up in your business? If you only have 20% chance of selling your business, that can be devastating. Even if you are lucky enough to be in the minority who do sell, will you get what you need from the sale to live the lifestyle you want to live? The good news is, The Ultimate Sale can help you build your business for its final sale.
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Build and sell your business - vs Ultimate Sale
- By PMc on 11-12-19
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The Ultimate Sale
- A Financially Simple Guide to Selling a Business for Maximum Profit
- Narrated by: Justin Goodbread
- Length: 7 hrs and 56 mins
- Release date: 17-09-19
- Language: English
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Eighty percent of small businesses never sell. If you own a business and plan to retire one day, the sale of your business must be part of your retirement strategy. Are you like most business owners with all of your net worth tied up in your business? Find out more....
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Jugar para ganar
- Cómo funciona realmente la estrategia de empresa
- By: A. G. Lafley, Roger L. Martin
- Narrated by: Carlos Durán Rincón
- Length: 7 hrs and 44 mins
- Unabridged
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Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.
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Jugar para ganar
- Cómo funciona realmente la estrategia de empresa
- Narrated by: Carlos Durán Rincón
- Length: 7 hrs and 44 mins
- Release date: 10-01-24
- Language: Spanish
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Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas...
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