Social Media World

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

Here, anthropologist David Graeber presents a stunning reversal of conventional wisdom: He shows that before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods - that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

According to even the most conservative estimates, China will overtake the United States as the world's largest economy by 2027 and will ascend to the position of world economic leader by 2050. But the full repercussions of China's ascendancy-for itself and the rest of the globe-have been surprisingly little explained or understood.

In this monumental history, Vaclav Smil provides a comprehensive account of how energy has shaped society, from pre-agricultural foraging societies through today's fossil fuel-driven civilization and offers listeners a magisterial overview of humanity's energy eras.

Why do otherwise intelligent individuals form seething masses of idiocy when they engage in collective action? We may think that the Great Crash of 1929, junk bonds of the '80s, and over-valued high-tech stocks of the '90s are peculiarly 20th century aberrations, but Mackay's classic - first published in 1841 - shows that the madness and confusion of crowds knows no limits, and has no temporal bounds.

Self Help was published in 1859 by Samuel Smiles. It has been called "the bible of mid-Victorian liberalism". Self Help sold 20,000 copies within one year of its publication. By the time of Smiles' death in 1904, it had sold over a quarter of a million. Self-Help elevated Smiles to celebrity status; almost overnight, he became a leading pundit and much-consulted guru.

Today’s students face a challenging paradox: the digital tools they need to complete their work are often the source of their biggest distractions. Students can quickly become overwhelmed trying to manage the daily confluence of online interactions with schoolwork, extracurricular activities, and family life. Written by noted author and educator Ana Homayoun, Social Media Wellness is the first book to successfully decode the new language of social media for parents and educators and provide pragmatic solutions to help students.

There is no story in 20th-century history more important to understand than Hitler’s rise to power and the collapse of civilization in Nazi Germany. With The Coming of the Third Reich, Richard Evans, one of the world’s most distinguished historians, has written the definitive account for our time.

Criminologist Christopher Berry-Dee goes behind bars to get the last word from some of the worst criminals in the world. They speak of their violence and shocking deeds in their own words, from within some of the hardest prisons on earth. These interviews have been collated into this disturbing and unflinching analysis of the criminal mind. Here is what happens when you meet the people most of us know only from our nightmares and newspaper headlines.

The principles of the French Revolution remain the only possible basis for a just society - even if, after more than 200 years, they are more contested than ever before. In A New World Begins, Jeremy D. Popkin offers a riveting account of the revolution that puts the listener in the thick of the debates and the violence that led to the overthrow of the monarchy and the establishment of a new society.

An astonishing work of cultural criticism, this book is widely recognized as a brilliant and devastating challenge to conventional views of literature, anthropology, religion, and psychoanalysis. In its scope and interest it can be compared with Freud's Totem and Taboo, the subtext Girard refutes with polemic daring, vast erudition, and a persuasiveness that leaves the listener compelled to respond, one way or another. This is the single fullest summation of Girard's ideas to date, the book by which they will stand or fall.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar, the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself, all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

In frightening times, we wish the world could be otherwise. With a touch of imagination, it can be. Imagination helps us see what’s hidden, and it shape-shifts reality’s roiling twisting waves. In this inspiring reframe of a classic Buddhist teaching, Zen teacher Norman Fischer writes that the paramitas, or “six perfections” - generosity, ethical conduct, patience, joyful effort, meditation, and understanding - can help us reconfigure the world we live in.

The world isn’t coming to an end, contrary to what you may have heard. But the media’s near-exclusive focus on conflict and disaster means that the progress and everyday acts of brilliance taking place across the globe go unnoticed. Jurriaan Kamp shows that optimism - intelligent optimism, not a rose-colored-glasses brand of wishful thinking - is good for not only your mind but your body too. He details a whole host of health problems that can actually be linked to pessimism.

Comparisonitis is a contagious, socially transmitted condition that occurs when you compare yourself to others so frequently and fiercely that you're left paralysed, with your confidence in tatters and your self-worth plummeting. It may sound trivial, but this affliction can have serious adverse effects on our mental health, leading to depression, anxiety, overthinking and regret. To make matters worse, our comparison culture is only expanding. Thanks to social media, we have more opportunities to compare ourselves than ever before, and even kids are falling into the trap.

In the summer of 1941, Hitler ruled Europe from the Atlantic to the Black Sea. Britain was struggling to combat the powerful Nazi propaganda machine, which crowed victory and smeared its enemies. But inside Germany, there was one notable voice of dissent from the very heart of the military machine, Der Chef, a German whose radio broadcasts skilfully questioned Nazi doctrine. But what these audiences didn't know was that Der Chef was a fiction, a character created by the British propagandist Sefton Delmer.

More and more people are beginning to realize that we are being manipulated and lied to. We are denied access to secrets that shouldn’t be secrets. Our politicians obfuscate, deny, and outright lie. No one knows whom to trust. The nightly news is being replaced by carefully orchestrated propaganda. Our iPhones are monitored, as are our laptops and our landlines. As for social media, that too is ripe for spying by men in black suits. No wonder, then, that the last few years have seen an incredible rise in conspiracy theories about deceptions and cover-ups.